Qipu Road shop “pulling for warmth” for transformation

Textile and Apparel Exhibition, models in the catwalk

Evening News Wang Haoran Live Photo Teng Fu Qin Evening News The disorganized clothing wholesale market will transform brand agents in a few years, from "no-name" to "brand", Qipu Road stores are quietly seeking transformation. The reporter learned yesterday from the Zhabei District authorities that according to the latest “Twelfth Five-Year Plan” of Qipu Road, all kinds of wholesale markets in Qipu Road will be upgraded and transformed in the future. Several brand stores will be specialized and standardized dealers. development of.

At the "March 2011 Textile and Garment Exhibition" opened yesterday, more than 30 shop owners of Qipu Road carefully inspected the brand apparels in China, Japan, South Korea and other countries in order to find suitable matching brands and expand the market. .

The director of the market department of the New Qipu Clothing Market introduced: “In the past two years, the new Qipu has begun to slowly transform brand agents. At present, we have more than 95% of the merchants engaged in first-level and second-tier agencies, but most of them are also domestic agents. With the strategic upgrade of the future, we are also thinking more about Japan, South Korea and other international brands, and at the same time, let those businesses that were originally just wholesalers also try to become an agency distributor."

Director Gao also said that this visit to the WTO Garment Show was one of the measures for the transformation of Qipu Road. “Originally we purchased from small stores such as Hangzhou and Guangzhou and did not participate in such multinational brand purchasing and trading platforms. However, with the promotion of the brand, we will participate more in such exhibitions.” On the spot, from Japan A number of “Tidewear” in Korea attracted a lot of spectators to stop, and the functional fabrics of high-tech natural fibers and chemical fibers also became the focus of attention of shopkeepers.

"A lady dress, the wholesale price in the new seven Pu is about 200 yuan, but some international brands, such as the Japanese and South Korean brands participating in this exhibition, the price of nearly one thousand yuan is somewhat inconsistent with our current position, may be more suitable for department stores, so It is also first to look at the brand upgrade also requires a process.” Director Gao said.

According to the Zhabei District authorities, the future Qipu Road clothing market will be upgraded and transformed from the market to the mall, becoming a modern brand trading center. At the same time, the stores are gradually moving from wholesale to branded agents to increase their added value.