Unlike most brands in China, the Li Ning brand is the product of the previous brand. Mr. Li Ning has a strong brand concept from the very beginning. Prior to the establishment of Li Ning, between July and August 1989, Li Ning collected Li Ning brand logo design nationwide. In more than 200,000 submissions, the contributor reached the old Red Army, down to 6-year-old children, showing that the country's high expectations for national brands, but also for Li Ning more determined to establish the Chinese people's own sports brand confidence.
The Li Ning brand is China's first brand named after the athlete. "Let China's athletes wear Chinese-branded clothes to the world's podium," which is the original intention of Mr. Li Ning to establish Li Ning. Therefore, what kind of brand identity can show Li Ning's longing for the Chinese's own brand to become an international ambition? What kind of brand identity can perfectly reflect the development speed of China's sports and embody the heroic passion of sports athletes? In the end, the design scheme that extracts the essence of the East and has modern fashion elements was selected.
Designed from the gymnastic prince Li Ning's name, the first capital letter "L" and "N" are formed from the Chinese phonetic alphabet. It symbolizes youth, enthusiasm, and vitality. It is as if a red flag flying high, a burning torch, a warm and exciting note, and passion. The design is vivid, delicate, beautiful, full of dynamic and modern sports fashion sense.
The 1990 Asian Games was the first time that China had organized a large-scale international comprehensive competition. It was during the Asian Games that the Li Ning brand was born. Li Ning brand and Li Ning's development direction has also been clearly defined: Committed to the creation of professional sports products, the pursuit of a higher realm of breakthrough, advancing into international brands. Today, Li Ning has become a listed company with an annual sales of 2.45 billion yuan, and the Li Ning brand has also become one of the well-known brands at home and abroad.
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