Hung Hom Brand Shoes Group Guangzhou Demonstrates Footwear Culture

With modern and stylish performance art, combining movements and traditions, Hung Hom Group performed the Chinese Shoes Culture Exhibition in Shangxiajiu Road, Guangzhou from January 7th to 8th, 2006. The exhibition also features a 2.8-meter-long embroidered wedding shoe, 0.84 meters high and 0.71 meters wide. The shoes are spacious and can lie down 2-3 people. The shoes are made of red Group 7 technicians took six months to make).

In recent years, some countries in the world have burnt and detained Chinese leather shoes, as well as quotas, anti-dumping issues, and intellectual property protection issues, all of which are deeply imprinted with cultural stigma. The development of China's footwear industry has indeed come to a time when it is “backwards, not backwards”. How to deal with the following organizational changes and business strategies of global competition? How to participate in the division of labor and collaboration in the international industrial cycle? The Hung Hom Group believes that no matter how the market competition changes, enterprises will eventually have to introduce good products through R&D, drive brands with products, and ultimately realize “Made in China” in the true sense.

The current two core competitiveness of the Hung Hom brand is the "Shoe Culture" research center and the "Green Grass" marketing network. Since the beginning of the venture in 1995, the Group has held high the banner of culture, actively implemented the strategy of “opening the brand and promote enterprises through culture”, vigorously promoted the traditional Chinese culture, and set up the first shoe culture research center with shoes as the carrier to create the first one. China Shoes Culture Museum. In the past eight years since the “Green Grass Project”, Hung Ho has established 20 marketing subsidiaries and more than 3,000 specialty stores across the country, forming a complete three-dimensional brand chain monopoly system.

In 2005, on the occasion of the 10th anniversary of the establishment of the Hung Hom Group, Chairman and President Qian Jinbo proposed the strategic thinking of “returning to zero and crossing”, and developed toward the goal of 5 billion annual output value, building Hung Hom into a “public, international, Excellent company."