On April 20, 2011, singing "Kangding Love Song" from the northwest, innocent love, deep-seated thoughts and reunion joy sung in the south of the spring day. The emotions expressed in the lyrics of Wang Luobin through music and dancers , Models and home service products reproduced. Participants through this show's wonderful performances, feel comfortable advocating nature, health, environmental protection brand concept, and understand the first quarter of home clothing products to be passed "Kangding Law", "freeze the classic", "thick Gossip "and" Song Ya wind Ode, "the four major themes.
Set off the lid
Kangju is a high-end and cutting-edge home service brand launched by Longzi, a well-known underwear enterprise in China. The conference held at the Yihe Hotel in Guangzhou not only became the first large-scale event after the brand was launched, Comfort home clothes autumn and winter new products. Langzi Industrial Chairman Wu Yongxin, China Home Service Committee Chairman Peng Guifu and dealer representatives jointly launched a new brand, to the guests and the media to show the healthy brand image, which opened the cover in the beautiful, shy Healthy home "girl" head hijab.
The launch of the brand and the 2011 new autumn and winter health conference, from a multi-angle display Kang style brand, and the use of lively catwalks and beautiful and dynamic display of static performance, But at the same time runs through both healthy and natural style. "Leisure rhythm" series of bright colors, fabrics and more use of patterns, animal lines highlight the male charm, or the use of exquisite embroidery embodies the feminine; "classic" is to seek free and easy home feeling, and grid-based, neat tailoring, Simple and not simple design, as well as the most classic style, bring the free and easy pursuit of personality; and "Secret Passion" is the dark fragrance, with lace and three-dimensional flowers, the ultimate show feminine, confident and independent style Style; in the "Song of Grace Fengsong" series, the use of more velvet, super soft velvet, velvet and other high-grade fabrics, with stylish and simple design, creating gorgeous but not extravagant, elegant and full of Aura atmosphere.
Healthy concept
The concept of home service came into the country from the West in the 1980s. After the combination of pajamas and sportswear and casual wear in the 90s of last century, the concept of home service evolved into a fashionable home service in the modern sense. However, due to the short development period of this industry, there are also problems such as product homogeneity, traditional styles, lack of independent innovation, weak brand awareness and so on. Kangju brand through the analysis of the crux of the industry and research to create a differentiated "neutral" high-end home service concept, will be in the home service industry to create a new model.
Kangju brand advocates "healthy home, quality of life", advocating natural, environmental protection, green, healthy "slow life" approach, its products mainly adopt the natural texture of the fabric, and the use of stylish design and neat tailoring, the latest international Home wear fashion trends and the perfect combination of traditional Chinese and simple elements, to bring consumers a comfortable, elegant home life experience. At the same time, Kangju from men's clothing products to increase the proportion of the full range of products to improve the style of home-style to better match the male consumer psychology and other aspects of start-up, digging out of the male home service consumer market, taking both the proportion of men and women products "Neutral" road. Through differentiated product strategies and careful market research, Kangju fully understands the preferences and orientations of Chinese consumers in homewear so as to create home-style clothing suitable for customers. Through well-structured sales channels and multi-media , Three-dimensional publicity, is bound to become an important force affecting the home service industry.
Trader business
As Kang Man brand trader enterprises, Zhejiang Langzi Industrial Co., Ltd. is a research and development design and sales of personal daily necessities diversified private enterprise groups, under the water flower industry has become China's underwear brand. Now draw on the successes and mature resources in the flower, focus on underwear and home wear industry design, management and marketing of the outstanding team, focusing on creating this cutting-edge home service brand, has received numerous agents, franchisees, distributors Affirmation and support. Wellcome throughout the country home service sales network quickly established, attendees at the conference site on the new autumn and winter of 2011 applause, as well as the steadily rising number of orders, all show that the channels are confident Kang brand. Healthy people, will also devote energy, for your interpretation of this song "Kangding love song."
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