Famous domestic clothing brand “Bosideng” creates new competitive advantage

Recently, at the 2005 Bosideng Brand Development Strategic Cooperation Conference held in Changshu International Hotel in Jiangsu, Gao Dekang, vice chairman of the China Garment Association and chairman and president of Bosideng Co., Ltd., stated that Bosideng has made it clear that “100 years of enterprise, 100 years of branding, and 100 "Billion benefit" strategic planning, the company will be based on brand-name advantages, build clothing carrier, and strive to 2005 sales exceeding 5 billion yuan, to participate in international competition and create a world famous brand to create new advantages.

Last year, Bosideng achieved a total sales of 3.881 billion yuan. Bosideng down jackets led the country for 10 consecutive years, and successfully entered the markets of the United States, Russia, Japan, Canada, South Korea, Switzerland, and other countries. Exports of self-owned brand products accounted for more than the total export volume. 56%. Recently, Bosideng has successively won the “Export Brand of Key Cultivation and Development of the Ministry of Commerce”, “China Fashion Brand Value Award”, “Top Ten Enterprises in the Industrial and Commercial Sector Affecting China's Commercial Retail Trade in 2004” and “2005CCTV My Favorite Chinese Brand”. "And other titles have become the most valuable and influential brand in China's apparel industry.

In recent years, in order to realize the healthy development and sustainable management of the brand, Bosideng takes the concept of “quality technology, leading the trend” as the brand concept, takes the brand project operation as the main line, relies on brand assets to integrate social superior resources, and strives to create an international high-grade Chinese originality. Clothing brand. The company established a brand management company and is responsible for the overall planning and promotion, management, promotion, and maintenance of multi-brand products other than Bosideng and Xuefeifei down jackets. At the same time, it employs well-known planning experts from home and abroad to participate in the planning and construction of serial brands. Customized system brand development strategy, including brand international positioning, promotion and marketing planning. Through the development of the project to give brand, capital, talent, management, marketing, advertising and other aspects of strong support.

Bosideng Brand Management Co., Ltd. Manager Bo said that the company will further strengthen the implementation of the brand image of the unified and management work; further unified management standards, good project management, to ensure the success of various projects, all agents; further focus on superior resources, do a good job The project service will satisfy the project company and satisfy the agents. It will make Bosideng bigger, stronger, and longer. It will truly realize the resource sharing and strategic win-win of the commercial enterprises.