European Cup authorized clothing sells 5,000 pieces a day

The current European Cup from the opening game let fans get hooked, and the European Cup theme related clothing has also been sought after by fans. According to the data from Vanke Eslite, nearly 5,000 pieces of garments officially authorized by the European Cup are sold each day, and the sales volume per day exceeded 300,000 yuan. The European Cup theme women's wear specifically designed for women fans was formally launched on June 11. Vanke Eslite announced that it will use this European Cup to formally enter the football market.

According to statistics, football has about 2 billion fans around the world, and basketball has 1.2 billion fans around the world. The two sports have always been a must-win for world-class brands. A professional analyst predicts that the European Cup 2012 will have a 5% increase in sales of football merchandise.

Adidas, Nike and other sports brand manufacturers have spared no effort to invest in this European Cup. Adidas said that due to the promotion of the European Cup, the sales of its football-related products in 2012 will exceed 1.5 billion euros. Vanke contacted the European Cup official early on and became the first e-commerce company in the country to receive the current European Cup authorization. It is understood that Fanke had launched NBA authorized apparel in May 2011, and had an annual sales volume of more than one million on the line.