Recently learned that Lianyungang home curtain market "pseudo-" brand popular, most of the so-called brand products currently on the market are small workshops processed and produced.
With the improvement of living standards, people's demand for home curtains is increasing. For example, the demands on the color and style of curtains are increasingly highlighted by their individuality and fashion. As an important part of home decoration, curtains render a specific atmosphere through styles and colors, and play a role of “finishing the finishing touch†on the decoration of the living room. Curtains also develop from a simple light-shielding effect to a home decoration.
It is understood that in some local home stores in Lianyungang, branded curtains can be seen everywhere, and the quality and price are quite different. Consumers in the purchase of curtain products, for curtain material, price and other matters of concern, but can only follow the sales staff to freely explain, which led to the operation of the "uncontrollable" characteristics, fake and shoddy curtain products are inevitably Will appear in the market, affecting the healthy development of the local home curtain market.
According to local industry figures, the appearance of this seemingly “hidden rule†in the curtain market in Lianyungang has several characteristics. First, it is related to the characteristics of the curtain industry. Curtains need to be tailored and hand-made from the design, fabrication, measurement, and installation. This determines that curtain products are not suitable for large-scale production, so it is more difficult to take the brand. This will easily lead to a large number of "brands" of curtains on the market. Second, interest drives. The cost of finished curtains is much higher than that of self-processing. It is reported that the profits of finished curtain products are generally between 50-70%. If small workshops do their own processing, the profits are as high as 100% or even higher. This has led to the prevalence of small workshops for local household curtain processing. Finally, there are no industry standards for curtain products, coupled with the lack of effective supervision of the relevant government functional departments on the curtain market, leading to the popularity of “pseudo†brands in the curtain market.
With the improvement of living standards, people's demand for home curtains is increasing. For example, the demands on the color and style of curtains are increasingly highlighted by their individuality and fashion. As an important part of home decoration, curtains render a specific atmosphere through styles and colors, and play a role of “finishing the finishing touch†on the decoration of the living room. Curtains also develop from a simple light-shielding effect to a home decoration.
It is understood that in some local home stores in Lianyungang, branded curtains can be seen everywhere, and the quality and price are quite different. Consumers in the purchase of curtain products, for curtain material, price and other matters of concern, but can only follow the sales staff to freely explain, which led to the operation of the "uncontrollable" characteristics, fake and shoddy curtain products are inevitably Will appear in the market, affecting the healthy development of the local home curtain market.
According to local industry figures, the appearance of this seemingly “hidden rule†in the curtain market in Lianyungang has several characteristics. First, it is related to the characteristics of the curtain industry. Curtains need to be tailored and hand-made from the design, fabrication, measurement, and installation. This determines that curtain products are not suitable for large-scale production, so it is more difficult to take the brand. This will easily lead to a large number of "brands" of curtains on the market. Second, interest drives. The cost of finished curtains is much higher than that of self-processing. It is reported that the profits of finished curtain products are generally between 50-70%. If small workshops do their own processing, the profits are as high as 100% or even higher. This has led to the prevalence of small workshops for local household curtain processing. Finally, there are no industry standards for curtain products, coupled with the lack of effective supervision of the relevant government functional departments on the curtain market, leading to the popularity of “pseudo†brands in the curtain market.
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