2016 Shenzhen Service Fair: "We are bold in trying to take the path of originality and internationalization."

Visiting several friends with a friend. In some shops, friends are always looking around. When they walk into the “cockroach,” friends have to look back and forth. She says that she is a lady and she must dress gracefully. A bit generous. Xiao Bian never recognized that his friend named himself a lady, but he very much recognized the design of his clothes. Not long ago, in the name of the interview, Xiao Bian and Mr. Wei, the founder of the company, talked hotly for a whole morning. They didn’t press the excitement (after all, Xiao Bian was dedicated), and the pros came and heard us chatting!

店铺 Located in the Juxiu Cultural District store, the layout is simple and elegant.
Q&A
Q1: What is brand positioning?
A1: We target female white-collar workers aged 20-45. For the needs of women of different personalities, the styles of "Lady" and "Mature" are designed. The clothes of ladies' style mainly express the elegant and generous aspects of women. The mature style mainly expresses the intellectual, concise and concise aspects of women.

Q2: What are our brand characteristics?
A2: A lot of woolen garments, the whole piece is made of woolen fabrics. Our designers have their own ideas and they will join together wool and woven fabrics to create a unique sense. Our designers are particularly concerned about the style when designing drawings.

Too much strapped jeans, sly, and lace to create bib pants.
Q3: Can you briefly describe the brand development process?
A3: Actually, in the past, it was a "sit-seller," waiting for customers to wholesale clothes, and the rise of the Internet has had a great impact on us. Once the explosives are released, they are immediately copied. Since the imitation operators do not need R&D costs, the price It is lower than that, and the prices have been suppressed. In recent years, we have been working hard to change the role of the dealer and have been trying to get out and let more customers know about it.

Q4: How do you think of moving to a new office where you can see a bird's eye view of more than half of Yanxiu costume cultural district?
A4: Before I was in the industrial zone, I always felt that I was a garment processing factory. Moving to the 11th floor of Honglong Building actually represented a determination and a symbol. It was a brand, this determination and symbol. It will be passed on to each employee of the company by the relocation of the office address.

Xiaobian first saw the skirt, fell in love with it, sling + lace blouse + waist design, suitable for elegant and intellectual pro.
Q5: Why participate in this fair?
A5: Under the strong support of the Nanshan District Government, this year’s trade fair will be led by the Nanshan District Economic Promotion Bureau. Under the organization of the Juxiu Apparel Culture Street District Management Committee and the Juxiu Fashion Industry Association, they want to use the platform built by the Association to go out. , Let more consumers, enhance the brand's popularity, let more fashion-loving pro familiar with the style and products.

Q6: How many products will you exhibit?
A6: Actually, there are only a few dozen of original design products. The main goal of the company is not to sell at the fair, but to dig into interested customers. Our new showroom next to this office will be opened soon and will attract customers. This exhibition hall is a serious visit, is our purpose.

Q7: What preparations have been made for the fair?
A7: Uniform clothing is prepared for the staff. Our clothing has our two-dimensional code. We have not yet prepared a promotional brochure and promotional page for the fair, and so on.

Q8: What are your expectations for the development of Daixiu?

A8: I am looking forward to taking the lead on the road to originality and internationalization.

Compared with clothing markets in other provinces and cities, Shenzhen has a large expenditure on manpower, rent, etc., which leads to the high cost of the entire garment industry in Shenzhen. There is no advantage in fighting price wars with other provinces and cities. Taking the original and international roads is the right choice. Although this road is difficult to walk, but also have the courage to try!

Q9: Yanxiu Apparel Cultural Street as a whole has joined the Nanshan Integrity Business Alliance. What advice do you have on the establishment of the Integrity Business Alliance?
A9: I hope relevant departments will issue a normative charter to clarify the rights and obligations of various businesses, such as "what rights and obligations the two parties should perform when the product is copied," and "how to help businesses promote their own platforms."

Q10: What kind of contribution would you like to make to the construction of Yuxiu costume cultural street?

A10: As the saying goes, everyone picks up firewood with high flames, but they also have to put up the fire. Everyone can go and collect firewood. I hope the future of Yuxiu District will be even better. Also, I think that there should be more sincere communication and candid exchanges among street-level businesses, suggesting that relevant departments can organize more business activities.