Wenzhou garment industry to seek high-end men's gathering effect

More than 30 years of reform and opening up, Wenzhou is full of legendary place, always with the world-renowned entrepreneurial story, interpretation of the leading, beyond, the same theme of innovation. From November 28 to November 30, 2009, hosted by Wenzhou Economic and Trade Commission and China National Garment Association Men's Committee, co-organized by Wenzhou Garment Chamber of Commerce and co-organized by Wenzhou Garment Development Co., Ltd., the 2009 Italy-China (Wenzhou) Global high-end men's clothing brand orders will be "to show you the overall strength of men's Wenzhou manufacturing and extraordinary charm. More than 20 well-known Italian men's brand enterprises led by Dr.Carmine.Gelli, the president of Northwest Italy, will bring the most advanced fashion information and the most valuable business opportunities in the world. Also, more than 200 high-end menswear brands from across the country will carry out "seamless" business matching with more than 300 Wenzhou OEMs at the "door of their home". In recent years, many manufacturing enterprises to achieve the ultimate product, but suffer from the lack of marketing channels, serious loss of orders, profit margins have also been severely squeezed. Zhang Qiongyao, secretary general of Wenzhou Garment Chamber of Commerce, said that manufacturing enterprises belong to the "disadvantaged" groups in the garment industry chain and are gradually losing the right of pricing. Most enterprises strive to fight, but the effect is weak, after all, the individual business weaknesses. Instead of not seeing the bright future, it is better to change our mindset and change a living law. Rely on clothing business development platform building lifts, with high-end men to create the power of agglomeration, to play strengths greatest advantages, I believe the road ahead will be very broad. To this high-end men's order will be an opportunity for Wenzhou world-class manufacturing capabilities to find a match, "Lang Jun," Wenzhou Garment Chamber of Commerce, "heavy artillery", intended to set off signs Wenzhou high-end men's gathering to lead the Wenzhou men's wear A new journey. Enhance the industrial casting a fulcrum "There is a garment exhibition in Ningbo, Shenzhen has a garment exhibition, Hangzhou has four seasons clothing, textile center, only the Wenzhou garment industry does not have a gathering point, the display window. Demand is so pressing, industry restructuring and upgrading needs a fulcrum , The exhibition is the fulcrum of leveraging the promotion of the entire industry. "Cheng Chen Ai Wenzhou clothing Chamber of Commerce's speech centering on gravity. Obviously, this layout is Wenzhou garment after years of pessimistic thinking, standing on a higher level of industrial development planning "strategic plan" to re-stand in the industry high ground is not the ultimate goal of Wenzhou textile and garment industry, a new Wenzhou The Blueprint for the Garment Industry is being Drawn and Implemented to Create a High-end Men's Manufacturing Industrial Base in China Through the "Smile Project" Implemented by the Garment Development Platform. Zheng Chen Ai said that looking across the country, only Wenzhou has a unique high-end men's manufacturing resources, we have such strength and irreplaceable advantages. From Wenzhou garment industry development and changes. We can see that the position of Wenzhou-China high-end men's clothing manufacturing base has gradually become clear. After more than 20 years of development, we have consolidated the mainstay of Chinese menswear brands such as Good News, Zhuangji, French School, Qiaodun and Xia Meng. Meng, wide handsome and Other second-tier brands rise, third-tier brand echelon is gaining momentum. Metamorphosis trip looking forward to both internally and externally, "Italy - China Garment Fair and the global high-end men's joint orders" large-scale activities, carry out four major business activities. More than 300 merchants from Italy and the national high-end menswear brands and "over 200" OEMs from Wenzhou conduct "business fairings." Italian brands will also hold "fairs" with Chinese apparel agents to allow more outstanding Italian brands Through the network of Wenzhou people to enter the Chinese market; some Italian brands will also be acquired through the transfer, so Wenzhou to operate; Finally, the Italian fabric organizers held "Italian Appreciation Appreciation Meeting" to share the exchange of the latest trends in international fashion fabrics Information, will benefit the participants. In 2009, the establishment of Wenzhou Garment Development Building attracted the attention of the national fashion industry. Here gathered more than 200 garment manufacturing enterprises, product display, business negotiations, one-stop order completion of goods. In the global high-end men's clothing brand order at the meeting, the organizers specifically opened a 4,000 square meters joint booth, as the Wenzhou garment men's high-end manufacturing exhibition area, focused on displaying more than 100 high-end men's Wenzhou manufacturing enterprises. Exhibitors enthusiasm exhibitors for the garment industry, the organizing committee responsible for the event, Wenzhou City Chamber of Commerce Economic Minister Chen Qi Xiang that the impact of the financial tsunami subsided, orders began to steadily rise is the external factors exhibitors, exhibitors is the internal Will gradually streamline their thinking, and firmly go government-led, the Association to promote, market-oriented approach. In order to ensure the quantity and quality of professional merchants' attendance, according to the special background of the "first time" of Wenzhou Men's Apparel Fair this year, the Organizing Committee mainly adopts the following measures to attract foreign investment: First, organize a number of investment promotion delegations to go to the garment industry gathering places across the country Organization investment; the second is from Wenzhou men's brand manufacturers to visit the delegation, just Guangzhou Wenzhou Chamber of Commerce clothing branch there are more than 1,000 members engaged in men's brand management; third is to mobilize clothing dealers across the country, boutique men's clothing store operators. Cheng Chen Ai put forward that we explicitly promote the garment industry as the foundation, spread the clothing culture as the essence, take the innovative order as a platform, and build the high-end manufacturing base for men in China as the goal, with "relying on industry, service industry, upgrade industry" as the exhibition purpose. Zhang Qiong Yao said that we brought a large number of tourists through the show, through these high-end customers to attract more exhibitors, make the morale of Wenzhou clothing, with strength to attract more buyers, the formation of a virtuous cycle of interaction. "After such high-end professional exhibition experience, but also alert the self-adjustment, self-improvement, self-cultivation." Everything in the hint: Wenzhou garment industry is beyond pure "industry" reputation, to higher brand transformation and upgrading. Wenzhou clothing is no longer satisfied only with the "wear in Wenzhou" reputation, it is actively seeking "China Men's City," the identity of positioning, opening up a process of going up step by step, a morphological Juxing transformation journey.