In August, Wulanchabu, Inner Mongolia, is clean and refreshing. In this wonderful season, experts, entrepreneurs and designers from the leather and fur industry at home and abroad gathered in the “Prairie Pidu†to participate in the “Ulan Qab New Yabao Road Leather Fur Clothing†held from August 28th to 29th. Industry Expo and 2017 Golden Carving Cup Fashion Design Competition."
At the opening ceremony held on August 28th, Sun Huaibin, Vice President of China National Textile and Apparel Council, Shang Shiwei, Vice President of China Small and Medium Enterprises Association, and China National Textile and Apparel Council, China Garment Industry Association, China Leather Association, China Chamber of Commerce Fashion and Haute Couture Branch, Beijing Garment Association and other responsible persons; Wu Lanchabu Municipal Party Committee Deputy Secretary, Mayor Fei Dongbin, CPPCC Party Secretary, Chairman Yunhuai, Municipal Party Committee Standing Committee, Jining District Party Secretary Yang Guowen, Municipal Committee Standing Committee, deputy mayor Zhang Aidong, deputy director of the National People's Congress Lei Zhongbao, deputy mayor Yu Haiyu, and relevant leaders of the relevant autonomous regions of the autonomous region and designers from China, Russia, Belarus, Ukraine, Mongolia, Japan, South Korea and other countries Entrepreneur representatives, college experts and scholars attended the opening ceremony.
It is understood that the theme of the event is "Promoting the spirit of Silk Road, building a fur base and creating a fashion capital", including Xin Yabao Road Leather Fur Clothing Industry Expo and Industry Investment Promotion Association, "The Voice of Golden Eagle" "Belt and Road" Fashion Industry Development Forum, 2017 Golden Sculpture Cup Fashion Design Competition, etc.
The aim is to enhance the influence of Wulanchabu's “Prairie Skin Capital†through new product launches, high-end forums, industry investment activities, etc., guide industry exchanges, undertake industrial transfer in Beijing-Tianjin-Hebei and developed regions, and create Wulanchabu City. Regional, domestic and international well-known leather fur industry base and international fashion innovation capital.
On the morning of August 29th, the "The Golden Belt Voice" "Belt and Road" fashion industry development forum, Sun Huaibin detailed the current background of China's textile and garment industry, as well as the focus of industry development. Secondly, he combined with the development of the textile and garment industry and the development of better corporate cases, focused on and detailed the development of the textile and garment industry and the country's "three products" strategy. Sun Huaibin analyzed in detail the contents of the “three products†strategy in terms of quality, variety and brand creation. He also emphasized that the development of the industry must be innovative in the final analysis.
How to innovate can accelerate the formation of the interactive and mutually reinforcing development pattern of the leather and fur industry in the “Southern Haining and the North with Jiningâ€, and drive more than 300 various leather and leather production and processing enterprises in Wulanchabu City, and nearly 20,000 employees will develop together. ?
On the eve of the opening of the Expo, the city government of Wulanchabu specially invited the president of the Fashion and Haute Couture Branch of the China Business Economics Association and the professor of Beijing Fashion Institute Ning Jun to lead the club members and teachers of the Beijing Institute of Fashion and Media reporters from Guangming Daily, China Textile News and Clothing Times held a special symposium on the future development strategy of the garment industry in Wulanchabu. Relevant persons in charge of Wulanchabu Municipal Government, Development and Reform Commission, Huade County and Jining International Leather City attended the meeting.
Undertake non-capital function relief
Enhance regional brands and industrial brands
The meeting was hosted by Zhang Aidong. He spoke of the local government's thinking about how to achieve mutual benefit and mutual benefit in Beijing and Mongolia. Wulanchabu has excellent location, convenient transportation, rich resources and cool climate. It is a land of investment and a blessing for entrepreneurship. On the one hand, it hopes to establish a pension industry for the elderly in Beijing. On the other hand, Wulanchabu City, around the clothing industry, is also studying the development of the platform and the introduction of policies to help the development of the garment industry.
As the country deepens the construction of the “Belt and Roadâ€, the construction of China-Russia-Mongolia economic corridor, the coordinated development of Beijing-Tianjin-Hebei and the 2022 Winter Olympics, Wulanchabu will rely on its advantages and seize opportunities to become a powerful logistics company. Emerging industries such as big tourism and big data continue to achieve new results.
Xu Shufeng, general manager of Jining International Leather City Co., Ltd., Wulanchabu City, Inner Mongolia, said that in recent years, there have been about 1,400 leather cities in the country. On September 28th, 2012, the International Leather City of Jining District of Wulanchabu City was opened. In the later period, the processing park was built. It is centered on “processing with market belts, processing with processing belts, cooking with belts, and promoting development with research and developmentâ€. The strategic goal has formed the pattern of the former store and the factory. On November 18 last year, as the content of the transfer of the capital industry, Xin Ya Bao Road also opened smoothly here, and stationed in more than 300 merchants, has formed a comprehensive commercial body integrating retail, wholesale, electricity, wholesale and foreign trade. As of last year, it has received 1.76 million foreign buyers. They hope to combine the characteristics of the two places, from the design and development and industrial support and perfect industrial chain, as well as unified operational management, to create an export base for winter trade clothing in China.
Yang Wenfu, deputy head of Huade County, Wulanchabu City, Inner Mongolia, said that the development of wool winter clothing and wool fluff industry in Huade County has achieved an annual production of more than 25 million pieces of various types of clothing products, accounting for the county's total production value. 1/3. At present, there are some problems in the development process of the wool winter clothing and wool fluff industry in Huade County. For example, the grade and quality of clothing products, the standardization of fluff products, the procurement of garment raw materials, the production process, and the technical level of workers, we hope to accelerate the healthy development of the local alpaca garment industry through multi-party exchanges.
Clear industry positioning
Realize cooperation between Beijing and Mongolia
Ning Jun, president of the China Chamber of Commerce Fashion and Haute Couture Branch and professor of Beijing Fashion Institute, first analyzed the development situation of the domestic and international apparel industry, especially the supply-side reform, consumption upgrade and Beijing's opportunity to dismantle the non-capital function, and then combined with the existing clothing industry in Urumqi. The foundation, advantages and disadvantages, published a professional perspective on the guiding ideology, strategic positioning, development ideas and development path of the garment industry in Wulanchabu.
Lu Huizhong, chairman of Beijing Yishengtian Technology Co., Ltd., believes that Inner Mongolia has gradually become a post-base of Beijing production, and an industrial park with clothing features has been gradually established here. Only a clear positioning can have a complete investment, in order to encourage enterprises to come together, and then build a network service platform to help enterprises develop. He also emphasized that it is necessary to start with relevant preferential policies and hardware and software supporting measures, especially for workers recruitment and training, so that enterprises will have no worries and enterprises will have the willingness to enter.
Grasping the shift trend of the garment industry
Actively integrated into the industry chain
Yang Xiaofei, founder of the FDC Fabric Library, believes that the focus of this discussion is on the relationship between Beijing and Wulanchabu. The relocation of Beijing Yabao Road and Dahongmen is a solution to the non-capital function. Wulanchabu has just taken advantage of this. At present, the most important problem to be solved is that enterprises should consider how to realize global trade from the Internet, the Internet of Things and distributed collaboration.
Luo Xianchu, chairman of Rongtiangong (Beijing) Cultural Development Co., Ltd. said that, first of all, Wulanchabu is the back garden of Beijing. Revitalize and enhance the stock around the capital to serve the capital. There is also a need to meet consumer needs in terms of culture, tourism and health. Secondly, from the perspective of the garment industry, we will build a complete industrial chain to meet the needs of supply-side reform and provide sustainable and quality products. Furthermore, it is to enter an important part of the industrial chain.
When Ulan Qab takes over the function of non-capital, the government needs to guide enterprises and help enterprises to plan. First of all, we must close the distance between products and customers, and close the distance between resources and production.
Combine regional cultural elements
Develop featured products
In the discussion, Wang Xiaocan, chairman and artistic director of Beijing Meilai International Image Management Co., Ltd., specifically mentioned the expression of Mongolian cultural elements in modern costumes with national characteristics. She believes that all business models must be market-validated. According to statistics, in the next 3 to 5 years, the middle class will reach 300 million to 500 million people. The consumption of these people requires valuable consumption and requires inclusive design. Considering the development of the Wulanchabu clothing industry, she believes that Inner Mongolia has a magnificent temperament. Ulanchabu can create a series of products around this unique temperament, forming another way of cultural communication and better establishing The regional brand image of Wulanchabu and Inner Mongolia.
Han Yiping, Chairman of Beijing Yanlongxuan Garment Co., Ltd., shared some experiences on Haute Couture and Health Fashion. After 20 years of development, he is now focusing on the field of Haute Couture, mainly based on membership, mainly providing clothing and jewelry customization, non- Customized by hand, in addition to customization around the high quality of consumers. They hope to find a suitable development space in Ulan Qab to bring a high quality life experience to consumers here.
The two sides believed that through a series of professional exhibitions and exchange activities, Wulanchabu City will continue to promote the construction of international fashion and creative capital.
Editor in charge: Xu Yuehua
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