"M space stack" is sweeping the country. Within months, the M-Space stack took over the shopping malls and downtown streets of major cities in China. According to the news, the M-Space stack opened at least 20-30 new stores per month, making the expansion rate staggering. For the industry, the "M-Space Stack" is like a thunderbolt, inspire a revolution in the physical retail business model, known as "the most commercial value of the garment retail model in the next 10 years", "shocking the retail industry is about to lead clothing Substantial retail reshuffle. "
What is "M space stack"? "M Space Stack" is a global partnership program: ZIMMUR brand invests billions to open 1,000 brand stores in Mainland China and 100 brand stores in Southeast Asia within two years. The concept of the core is: 0 franchise fee; B2B2C profit sharing; cloud storage zero inventory, 100% return.
Why "M space stack" get so sought after? Mr. Wu Wen, CEO of ZIMI Garments, gave the answer: "M-space stack is a new model of women's retail under the shared economy. What we do is to cater to the development of the times and find a new outlet in the wave of new economy." From market feedback, The "M-Space Stack" is revolutionizing the physical retail of women's fashion through modal innovation and value innovation, reshaping the value of the women's fashion store and leading the future commercial revolution.
Subversion model defines the future of women's retail entities
ZIMMUR shop with global brand partners to achieve B2B2C profit sharing. Benefit sharing is the basic logic of this business plan. Sharing the economic dividend under the "M space stack" mode, compared to the traditional brand joining mode, at least achieved four major subversion:
1.B2B2C Subvert the traditional profit chain - to help retail terminals earn more money
B2B2C profit chain is: manufacturers - brand - retailers. The new model casts distributors' profits off the profit hierarchy of the traditional vendors - brands - distributors / distributors - retailers in the market, shortens the product path and reorganizes the value structure to maximize shop terminal benefits. Distributors of 30% of the original profits, to retailers and consumers, so that the sales terminal to maximize profits, while satisfying the best interests of consumers, B2B2C tripartite win-win situation, which is the core value of the "M space stack" . Almost all brands in the women's market are still following the traditional value chain. Retailers seek their own profit mix in small profit margins. No wonder they complain that business is difficult to do.
2. Big Data + Brand Shop - A 2.0 Revolution Leading Costume O2O
O2O clothing 1.0 mode is a one-dimensional online and offline development, clothing O2O 2.0 is the data flow triggered by the model revolution, only with big data technology capabilities of enterprises, to steal the beach O2O successful profit. ZIMMUR set up IT Technology in 2010 to specialize in the research and development of big data and information technology in the industry. Last year, ZIMMUR realized the complete interconnection of all terminals such as R & D, production, commodities, sales and logistics. ZIMMUR application of big data technology to achieve seamless online and offline docking, opening a global O2O business plan. "Big Data + Branded Store" is the core concept of ZIMMUR's O2O model: the application of big data, integration of online ↠cloud → offline, the formation of a brand store, mobile terminal, e-commerce multi-channel O2O mode force, driving the entire Apparel industry O2O model of upgrading and reform.
3. Cloud storage zero inventory - to protect the sales terminal lightning return
Based on big data "cloud storage" technology, ZIMMUR has become the only company in the industry to provide "goods returned" service enterprises: lightning deployment goods, not out of stock, not Yahuo. ZIMMUR application of big data system for product management, the data can accurately feedback its stores sold how many products, what products sell well in the northeast, what products sell well in southern China, the overall distribution, goods flow faster than their peers 1 times. Throughout the women's market, there is no commitment to make any brand 100% return, many brands rely solely on the sale of goods to join the store to make money, ignore the shop alive. Do retail know that inventory is the lifeblood of store operations, even the best-run store inventory backlog is also above 20%. Cloud storage is the Internet of Things trend, ZIMMUR has taken the lead, will be the first opportunity into dividends.
4 sharing economic dividend - not to join, not direct, is a partner
"M-space stack" is the profit sharing platform for both partners of the brand. It is not a franchisee, a non-franchise partner, a mutually beneficial brand partner. M space stack without any brand affiliate fees, in the framework of the shared platform, leveraging the middle class idle funds for shop expansion, ZIMMUR provide goods and technology, and partners to make money together to profit. Relative to the traditional brand joining mode, the brand side are generally very strong, will be out of their own interests needs to join the policy, relying on the interests of physical stores, the two sides is a game of relations. ZIMMUR hopes to help brand partners sell more goods and make more profits through the platform of "M-space stack." At the same time, ZIMMUR realizes the expansion and value-added of the brand, and the partnership will create greater social value.
Womens world's largest IP, the largest dark horse entity retail
ZIMMUR is the most famous big IP in the women's apparel industry, with its own brand of power circle: ZIMMUR has many years of brand heritage, as the most famous women's brand on the Internet, and half of Chinese urban women are ZIMMUR customers. Womenswear industry too much empty shelf brand, without any brand precipitation and brand awareness, thanks to the franchise fee order will survive. ZIMMUR strives to enter the real retail industry with unique advantages in terms of product quality, integrated supply chain and technology upgrading, and has gained the backing of partners and consumers.
ZIMMUR officially opened the "M Space Stack" program in October last year. Within a month, 2,000 shops applied to join the M-space stack plan. ZIMMUR stores in various cities of China triggered a cyclical climax and the high sales figures continued. In the first half of this year, tens of thousands of entity stores nationwide applied for the "M-space stack" plan. ZIMMUR, as the big IP in the world of women's wear, carries the most potential business model with technological superiority, product superiority and supply chain superiority as support. Strong into the real women's retail, women's retail industry is the largest dark horse. It can be asserted that the future of the women's retail market belongs to the "M space stack" mode, belonging to ZIMMUR brand shop.
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