In 2011, B2C children's wear brand - Beijing Tong Yi Library Network Technology Co., Ltd. and the United States Hasbro jointly launched the Transformers series of children's clothing. With the "change 3" hot, Tong Yi library registered users continue to climb. To them, this is another victorious vertical B2C. Jingdong Mall and Dangdang compete for users, access to high growth and hit the occasion, Tong Yi Library quietly on-line lock children's clothing. More than three months, Tong Yi library registered users and sales increased steadily. Focused to bring quality and good user experience, which means that Tong Yi library in children's clothing B2C subdivision categories in the visibility and user reputation, "love baby, love children's clothing, fall in love with children one library" - Tong Yi library so defined Their own users, and played a good name for these users - honey friends, "Honey Friends" camp is undoubtedly the best reward for them. The three Tsinghua partners, Ai Bin, Luo Jianfan, and Saifu Asian Investment Fund, Shetland, represented the access roads, products and funds respectively. "In the area of ​​children's wear, Parkland empire for the first time in seven consecutive years the domestic market share, its excellent product quality, Tong Yi library is a huge accumulation of wealth." Tong Yi Library Managing Director Ai Bin pointed out that Tong Yi The library inherits the high-end Pacelander quality genes and builds on this as a foundation, quickly establishing a sense of trust with consumers through a good user experience. Sai Fu Asian Investment Fund has invested in China, nearly 100 companies, its classic cases include Shanda Network, Huiyuan juice, where the customer Eslite, NVC lighting. Sheffield Asia Investment Fund partner Yang Dong said: "Internet children's clothing industry concentration is not high, the leading brand vacancies, and as a high-quality brand of Parkland and B2C operators experienced love shopping network collection, Tong Yi library has a very Strong competitiveness. "Meanwhile, the convenience, quickness and benefits brought by online shopping are recognized by more and more Internet users. Net sales are no longer "clear inventory channels", but an important channel that enables quick sharing and transaction convenience. Ai Bin, an Internet marketing background, said: "Compared with the ground-based shop, the online sales have a unique advantage in the innovative model of" combining sales, production and sales with a quick reaction to the supply chain. "Excellent product gene , 30 million venture together with the advantages of Internet marketing capabilities, when the three together as one, Tong Yi library to support such a focus, steady growth of the structure, standing on the commanding height of B2C competition. The so-called high-quality, first safety in the field of e-commerce, there is a key word, that is integrity. In the modern era, food safety has drawn much attention. Clothing, especially children's clothing, is easily overlooked by most people. Data show that clothing PH value, that is, clothing pH, color fastness exceeded, easy to stimulate the skin, causing itching, swelling, allergies and other reactions, and even cause irritant dermatitis, contact dermatitis, etc .; in the production process, children's clothing also Will use a variety of dyes, additives and other chemical raw materials, if left untreated in the clothing, can cause leukemia, lymphoma and myelodysplastic syndromes. And some adult design, such as metal sequins, leopard patterns, etc., invisible also affect the child's physical and mental health. "Children's wear business not only to produce children's clothing, but also to assume the double physical and psychological care of children's responsibility." Park Crande Group & Beijing Tong Yi library Network Technology Co., Ltd. Luo Jianfan CEO said: "As a children's wear business, we have a deeper security No matter when we adhere to the two 'can not let' principle, that is, can not allow an inch of unqualified fabric into the scene, can not let a failed product factory. It's safe. "Focusing So Professional In the B2C world, consumers and businesses face to face with transactions across computer screens. Trading platform more convenient, the media required for the transaction more clearly prominent: good products, good service, good after-sale. "For the white-collar family to provide children's clothing at ease", from the official on-line, Tong Yi library shows the dedication to the quality, "Park Cilante has been recognized by the market has won the brand, its quality has a good word-of-mouth effect. Based on such a strong children's wear business and children's clothing established B2C leading brand, it is equally trustworthy. "For the quality of children's one library, Mr. Ai Bin confident, he said that from the initial idea to design, pattern making, production, each One of the details we all have to consider, "We want to provide mothers with a piece of exquisite children's clothing." He believes that compared to other competitors, Tong Yi library more professional, with innate superior DNA , Is the starting point for all children's wear e-commerce in the country. In this era of interconnected interaction, all the highlights are news, including the Transformers series of children's clothing. Seize the "hot 3" release stage of the rapid reaction of the formation of the brand union, and then from production to on-line sales, just a few months, Transformers series of children's clothing gave birth to a number of family-oriented quality of life, "honey." Obviously, this is beyond the reach of the current electricity providers who are in the pursuit of category expansion and into a comprehensive war. Focus on the vertical B2C delineated their own space for development.