Si Mei Ting brand strategy behind the story
Si Mei-ting, across the fashionable world-class Paris Tower to the Great Wall of the Earth Shocked the world, along the way, Kuangjuan fashion style, the wave of the tide, the pursuit of women from the French fashion, to the transformation of Chinese beauty and beauty from advocating fashion healthy Female underwear to wear Chinese fashion underwear health consumer underwear concept of the formation of a tribal Paris from a small workshop to today's popular underwear brand of the two countries. Si Mei Ting brand strategy behind the story full of arduous but legendary.
Follow the pace of the deployment of strategic extension
In 2006, Sim Mei Ting completed a survey on China's underwear and consumer market, conducted a series of strategic plans and plans, put forward a new model of "three-in-one" management, broke the traditional TV commercial operation, managed to print advertisements on the ground, and made full efforts to enter the Internet It is worth noting that e-commerce is one of the major themes in the development of the 21st century. This is a measure of the progress of the times and the trend of the times. Si Mei Ting to follow this historical trend, taking advantage of the opportunity to open up excellent underwear to join the market opportunities, after three years of development, in one fell swoop become underwear design, production, sales, franchising, sophisticated marketing network as one of the modern company. Underwear from 2006 to 2007, an extension of the extension of the system is the United States silk rose rapidly occupy the market laid the foundation for China's underwear market strength brand.
As a rising star in China's underwear industry, Si Meiting underwear has embarked on the basis of innovation and promotion, and relied on its existing brand influence and financial strength to start diversification of its brand strategy. This is an inevitable trend of brand strategy extension. With many years of experience in the operation of the underwear market and the strategic extension of the Silk Menting brand reached a long-term operating consensus, functional body underwear will become another new bright spot in the industry, which is doubtful. Silk Mei Ting brand influence, financial strength will be better to drive the market better forward and orderly development as a strategic leader in the deployment of wire "Foshan Wang Ge underwear Co., Ltd." Liu Zi Yi, chairman of the board, and many domestic enterprises Compared with the passion of the family, Liu always makes people feel the wisdom, rationality and calmness of the Confucian traders. As a young entrepreneur, he started from the state-owned units to establish factories from scratch. In just a dozen years, Company set research and development, production, sales and self-employed, import and export trade in an integrated enterprise, which owns two professional production base underwear production base (Wang Ge a plant, Wang Ge II Plant) and professional brand promotion company, and Has been engaged in the production of well-known underwear brand in bulk orders, I believe that the silk-Mei Ting's brand strength and enterprise-scale research and development of production capacity of the formation of an integrated value chain, underwear industry will become a major competitive advantage, but also for underwear distributors, Investment brings more investment opportunities.
Steady progress, rational growth Ladies bra underwear into China only a short period of 20 years, the underwear industry after a decade of rapid rise in the gradual entry into a competitive stalemate, especially the bra underwear, it is to my bottleneck, silk Ting brand reverse underwear in the industry change into the market, whether the contrarian rise? In the interview and communication, from Liu's easy expression, full of confidence, we see the functional underwear market trends and consumer consumer demand, see the real growth of silk Mei Ting brand. Liu also said that in fact, into the industry is based on the understanding of the industry, we hope to market the gaps in the market to win the long-term operation of the market, then change the brand in the industry is the need for brand marketing and cost optimization, and we Is also equipped with such conditions. From the market sales in 2008 and 2009, this is illustrated by the large-scale online marketing that we carry out nationwide. At the same time from the product differentiation and combination to do the basis of cooperation from the traditional channels to do to promote, we have exceeded the original goal. Now it is even more necessary for us to operate the brand operation market in a corporate mindset. This is an opportunity for innovation and a strategy of steady growth and rational growth.
When talking about the underwear in this industry, Liu, let us feel more is a reality and the future of rational thinking, scenes of vivid brand development in front of us, Si Mei-ting from the company's simple layout, To many continuous visits to the dealer's talk, the company's product price policy style, sales staff enthusiasm, let us feel the operation of a business more need to inject pragmatic and rational growth of the blood, the business side to perpetual, this blood Will be the driving force for the formation of a company culture and concept and the strategic deployment plan. The story behind Silmetsing and the brand strategy extension will define more successful chapters.
Si Mei Ting brand strategy behind the story
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