Often shopping friends should pay attention to, and now many cities have higher and higher business class, but also more and more concentrated, but at the same time, whether it is a large shopping malls or pedestrian street, selling more and more homogeneous things, home appliances, Clothing, jewelry, cosmetics, are all those familiar faces. This allows you to visit a shopping mall in Xi'an, there will be the feeling in Shenzhen, Wangfujing in Beijing, there will be walking in Shanghai West Nanjing feeling. Obviously, this means that as the concentration of brands in many industries is getting higher and higher, the transition from "chaotic flower eyes" to "few adventures" has begun to take place in the channels. Mid-to-high-end women's brand is the case, in recent years began to have some of the influential brands in the country, these brands in the channel is a characteristic: combined with their own brand positioning basically completed a national channel layout, mainly reflected For the front-line shopping district in the domestic first-line stores in the basic set up stores. On the surface, this is where we turn to see those few faces, in essence, these brands have occupied the commanding heights in the channel resources, with the brand image, products, services and business resources intertwined, for later Who built a difficult wall to cross. Several happy few worry. While traditional channels are still decisive today, this is a good game that is good for the perpetrators. However, for many second-tier brands that have just completed their initial accumulation and are ready to squeeze in this circle, if the channel can not be built on innovation, This is a depressing show and it is almost impossible to catch up or come home. But everything is possible! Like the casual clothes in the Benny Way to Jeanswest and now Meters 8226; Bonwe and pure, the rise of all the brands are all the waves of the Yangtze River. Specific to how to achieve through channeled to achieve brand chase and beyond the goal of innovation, because of the various brands of real resources and competitive strategies vary, but the following peripheral elements, is the second-tier brands in the establishment of their own channels to think The starting point: 1. China's urbanization process at least thirty years, the rural red envelopes surrounding the city can carry thirty years! 2, the first-tier cities in China's commercial pattern is not formed, the road can be repaired and dug, dug and then repair, shopping malls also can! 3, second and third tier cities are staggering growth rate, spending power can not be underestimated, but consumer psychology and channel requirements have their own characteristics, who can win who wins! 4, how to design the brand and franchisee, agents, shopping malls, there is great imagination and innovation space! Overall, the world is still very unstable, seating is not yet scheduled!