August 13, held in the 21st century first APEC meeting of the Shanghai International Convention Center, "Shanghai" as the theme of the R & B men's 2010 "Heart · Win" spring and summer new conference grand opening, from all over the country More than 3,000 Rimula terminal elite gathered, opened a national brand to create a "Shanghai era," the great prologue. "Shanghai, as a symbol of China's rise as a 'big nation,' is also a symbol of Rimula as a 'rising big brand.' Why Shanghai? Because it is more than just a simple geographical term, nor is it just an ordinary Shanghai "- more should be a symbol, a blueprint; a dream, a departure; a watershed, a milestone; a power-saving verb, a window to the world." - For this Since May this year, Rimula marketing headquarters in Shanghai since the official relocation of the first new conference held, Rimula men's vice president even into the pre-conference specifically for us to provide such an interpretation. At the opening ceremony held afterwards, the phrase "Shanghai is an upward sea" in the report of Hong Zhongxin, president of Rimula men's clothing, made people feel the upward development and vigorous vitality of a national brand. Shanghai is a sea of ​​the future - flying upwind and seeing the future of 2009 Rimula men marching into the beach at such a high profile, of course, stemmed from their strong brand self-confidence - since the financial turmoil in 2008, the entire textile and apparel industry has become a hit. It seems that all businesses are planning a winter, discuss the cold. However, Rimula men's new product launch in Xiamen in March, facing the sea, spring, shouting loudly, "Rimula no winter," set off a "see the future" self-confidence theme. The past half of 2009, Rimula also full use of their excellent market performance contrarian rose honor honor - March, approved by the National Standardization Management Committee, led by Rimula men's National Garment Standardization Technical Committee jacket The standard-setting working group is responsible for and leading the compilation and revision of the national standards of Chinese jackets, which fully demonstrates the authority of Rimula men's jacket in the field of jackets. Later, at the China Chamber of Commerce and the All-China Commercial Information Center, the nationwide large- Sales survey statistics show that Rimula jacket sales and sales once again come out on top, once again won the national jacket "Double Crown" honor, fully proved the strength of Rimula brands ... ... It can be said that it is by virtue of Zoran brand influence And a strong market performance, Rimula menswear in the entire industry to encounter the contrarian time, the wind up, upwind, has become the eyes of the entire industry for a miracle. Shanghai, is a sea of ​​hope - deep-rooted channels, to enhance the 2009 brand and channel, is the marketing of the two major aortic arteries. As its more than 3,800 stores Rimula men's clothing, channel deepening and intensive cultivation, is undoubtedly a major event with a decisive influence. As early as 2007, Rimula Men put forward the "third start-up" strategic plan, declared himself forever in the "business" state. The next two years, Rimula men "all performance in the terminal" principle, "to open a good shop, open large stores, open more stores" as the idea, through the external market expansion and internal control adjustments, not only completed the market The benign expansion of the terminal management level has also begun to improve from quality to achieve the operational scale, performance benefits, management capabilities to enhance. All these efforts seem to have begun to show initial results. It is reported that in Beijing Qianmen Avenue prime locations in the bidding, Rimula men strong winning the bid, will ZARA, H & M and other international apparel predators settled alongside the competition. Shanghai, is a sea of ​​up - out of the river into the sea, improved gene 2009 Rimula Men 2010 spring and summer new conference theme is - "Shanghai." According to the vice president Lian Jin's explanation, "Shanghai is more of a verb, a determination, and an upward spirit, and it notes that Rimula constantly strives for progress and enters the sea." As early as November 8, 2007, Rimula will be marketing center relocated to Huaihai Road on the 8th, after two years of transition, May 9, 2009, Rimula men formally own marketing headquarters fully moved to Shanghai in the Suzhou River settled Changfeng Ecological Business District. In the opening ceremony of the new headquarters building, all Rimula executives will symbolize a steady flow of fresh blood wine into the ice sculpture of Rimula LOGO, in such a way that they will show everyone that the brand will carry great dedication Endeavor to improve the ideal of the gene, in a more clear coordinates, open a national brand "Shanghai era." In the spring and summer 2010 new product release conference on August 13, Rimula men showed the strength of a national brand specializing in jackets for 29 years from domestic competition to international competition and from domestic brands to international brands. After the meeting, even into the vice president interviewed by reporters, once again expressed the Rimula determination to "go to the sea, to meet the challenges of the era of big brands" and "to improve genes, to the internationalization of" the development of ideas. "Shanghai" means that Rimula, as an enterprise with ambitious industrial ideals and aspirations, is leading the entire garment industry in China in building a world-class clothing brand, which is our mission as an industry leading brand. 'Style Design Leading' and 'rich version of the experience of the jacket' advantage, but also represents the impact of China's own brand to the world fashion trend. "Shanghai, a new starting point for another journey - Rimula new show in a business There are always some far-reaching events or symbols that will become the collective memory of this brand and will determine the future development of this brand - "Jinjiang Shanghai" is such a symbol. Jinjiang and Shanghai these two names, for the Rimula into the sea, no doubt has a different meaning. For Rimula, Jinjiang, is a milestone - a simple focus, focus jacket, sitting in the southern corner of the Rimula, with their own focus on jacket 29 years of insistence, the achievements of the Chinese garment industry a legend; for Rimula, Shanghai, is A new starting point - to see the future, the future success, courage on the beach of Rimula, with their own 'style design leading' strengths and efforts to make Shanghai a new show! "- In the new conference final, Rimula Men with a full of strength and beauty of the fashion show, began his new show in Shanghai show ... ... just as, Rimini men's vice president Lian Jin said, "thanks to Shanghai, it allows a focus on jacket 29 Years of brand, along the path of pioneering Chinese business casual men walked to measure the path leading the Chinese jacket to the world, tells the story of a national brand to catch up with the world trend. "Background Information ■Rimula men's co., Ltd. was founded in 1980 , Headquartered in Shanghai Putuo Changfeng Ecological Business District. ■Rimula men's dresses concentrate on jackets for 29 years. With a unique design, it has ended the dullness of jackets, making it a leader in high-end fashion jackets in China. At the same time, R & D and design of jackets and accessory apparels have led to more casual wear. ■Rimula men uphold the core values ​​of "a person can do a good job all one's life," focusing on the development of jacket 29 years, has been focused, professional, focused on the jacket as the core category of men's market, with " Style design leading "and" rich version of the experience "access to consumer good word of mouth and through superb leading product development design, strong brand management, robust and complete monopoly sales system, China's business casual men's flagship brand. ■Rimula men now have a unified image, standardized management of the brand more than 3,000 stores. ■In 2009, Rimulan Men, ranked among the "500 Most Valuable Brands in China" for 6 consecutive years, ranked 53rd with a brand value of 12.739 billion yuan and continued to be the No. 1 brand in casual men's clothing in China. ■Has won the "China Famous Brand", "China Famous Brand", "National Inspection-free Products", "National Contract and keeping promises", "China's casual men's industry landmark brand", "China Brand Annual Awards", " Favorite brand "and many other awards. ■Rimula Men is the National Garment Standardization Technical Committee jacket standard-setting working group secretarial enterprises, responsible for the national standard jackets revision task. ■For the future, facing the world, Rimula men always adhere to the core values ​​of "a person can do a good job all one's life, always adhere to the" leading Chinese jacket to the world "brand mission, to create" the first brand of Chinese men , The world's first brand of jackets, "is committed to achieving" a hundred years Rimula, Everlasting "grand ambitions.