QZMEI's beautiful beauty large size women's brand: a beautiful breakthrough of the women's brand

In the Internet era of consumer upgrading and individuality, whether the brand can represent the consumer's group positioning and unique attributes has become the top priority of the brand strategy. The personality of the brand is an important choice for consumers to choose whether or not. In the past, the price-performance model has retreated. In addition to the coincidence of brand tonality and consumer group attributes, it is also important to take the lead in occupying the top category of women's clothing in the minds of consumers.

QZMEI2016 winter new products

In the situation where large-size women's wear is equivalent to old-fashioned clothes, the beauty of QZMEI has long been aware of the demand for fashion apparel for young, fashionable, and pursuing quality-conscious women who need to be satisfied. This demand continues to grow with the growing obesity population. . At the beginning of its founding, QZMEI's beauty decisively devoted itself to the task of creating exclusive fashion clothes for women with fat bodies. Through constantly providing elegant, bright, stylish, and decent minimalist clothing experience, the QZMEI injects into large-size women's clothing market segments. A lively fashion force.

QZMEI2016 winter new products

Regardless of whether it is an agent or a front-line customer, the feedback and evaluation given to us are quite consistent: the style is fashionable and the version fits. This also directly guarantees the order rate and the associated rate. Coupled with the constant spread of word-of-mouth from customers and the growing influence of the beauty brand, as well as the rare product feature, Zhezhimei achieved rapid development and considerable profitability under the predicament of the domestic apparel brand.

According to market research, when it comes to large-size women's wear, the first thing that comes to mind is the beauty of fashion. The Umi Beauty brand has become synonymous with large-size subdivisions. This is a beautiful achievement that the embarrassed beauty has been continuously cultivating in the large size women's market for more than ten years. It is also a great opportunity for seizing the advent of the fat body era. The beauty of QZMEI's brand influence and brand value has great potential.