When you mention handmade shoes, many people’s minds will appear in the minds of craftsmen who wear needles and walk through the soles. Handmade shoes are a kind of pure handicrafts of the people. It has a history of thousands of years. In recent years, as the sports shoes market is close to supersaturation, many shoe enterprises will reach out to the handmade shoe market. Industry, grab the "cake" of the handmade shoe market.
Handmade shoes "a different path"
Skin selection, blanking, punching, stitching, and finishing, adhering to the traditional ancient craftsmanship shoes, in the footwear market dominated by sports and leisure series, become the direction of shoe enterprises to explore differentiated products, independent Form a larger market "cake".
Mingbu (Fujian) Footwear Co., Ltd. is one of them. Its brand “British Horse Carriage†inherits the traditional hand-made shoemaking process and uses high-quality leather to hand-sewn leather shoes. “Every pair of shoes are made from the craftsmanship and the carefully selected imported top layer cowhide.†Luo, the head of the famous step, said that the “British horse-drawn carriage†is mainly handmade shoes, not competing with sports shoes for “cakesâ€. ". In his view, the domestic sports shoes market has been more volatile in recent years, while the hand-made shoes have shown a good and stable development trend in the same period, and more and more popular with the market, which is why he chose the manual road.
Quanzhou Luchuang Business Development Co., Ltd. insists on making rubber-free handmade shoes. Wu Huaiyu, the chief brand officer of Luchuang Commerce, introduced that the soft ancient handmade rubber-free shoes from the generation of ideas to the design and implementation, the team spent a full eighteen years, constantly overthrowing the negation, integrating global resources, using inheritance and technology to bring comfortable wear back to the true. Yindingmei outdoor leisure shoes are based on the hand-made casual shoes brand. The brand value concept emphasized by Yin Dingmu is the integration of exquisite hand-made and fashion design. In the production process of shoes, manual tailoring is the main method. Make shoes as crafts.
Power high-end route
Compared with traditional hand-made shoes, through the ingenious combination of technology and craftsmanship of shoes and enterprises, the current handmade shoe-making has become a new product that conforms to the trend of the times, achieving a high-end market positioning. Not long ago, Claude-Eric Paquin, president of the French Footwear Association (FFC), showed the people present a pair of improved handmade shoes. According to reports, these French handmade shoes are positioned as "entry-level luxury goods", which are expensive and priced between 1500-4000 yuan/double.
Wu Huaiyu believes that although China's footwear industry is now facing the impact of domestic industry environmental factors and labor costs, the comprehensive competitive advantage of China's footwear industry is still difficult to match in other countries. In the future, the development of China's footwear industry will inevitably The low-end market is moving towards the mid-to-high-end market. It is necessary to change from quantity to quality, and upgrading the industry is a must. The handmade shoes are a good way out.
Luo believes that the advantages and characteristics of handmade shoes are also the reason why the company is positioning its eyes. First of all, unlike the production of sports shoes, the production of handmade shoes is more expensive than the quantity; secondly, the stability of the handmade shoes market is better than that of sports shoes; third, because most of the handmade shoes are distributed in the Fujian area, other places Little production, with the increasing market demand, the status quo of supply is in short supply, which is giving the shoe enterprises a good opportunity for development.
Gao Huaiyu believes that high-quality products are the market pass for brands. Handmade shoes should rely on quality to win the market, accurately locate and take the high-end market.
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