In 2021, the concept of "Meta Universe" has exploded. When the live broadcast met Metaverse, many entrants began to think about how to take advantage of the trend and build the long-term value of the live broadcast industry?
Riding on the momentum, on December 24, the "Super Hive International Live Broadcasting Base" upgrade conference ended in Beijing! Wu Peng, CEO of Yilian Interactive Entertainment, Li Hailong, CEO of "Our Story", Pan Yue, General Manager of Super Hive Project, Cai Jiayi, Vice President of Tianyu Media Music Center, Wang Jinsong, Dean of Beijing Film Academy Performance Academy, agent Shi Kuigang, "Everything is Light "CEO Mr. Pan Lun, on behalf of Zheng Yun, the person in charge of fashion brand, and Zhang Mingyue, the operation director of Yilian Mutual Entertainment Industry, gathered together with industry celebrities and anchors to witness this brand upgrade event.
This grand event marked a major upgrade of the "Super Hive International Live Broadcasting Base", and the business took off in an all-round way. With live broadcasting as the core and diversified cross-industry as the engine, we are striving to create a brand-new "live + x" e-commerce ecosystem. The continuous upgrading of diversified industrial deployment has opened up a new growth engine for the Super Hive International Live Broadcasting Base!
01 Direct hit on the spot: street fashion brand landing, big celebrities gathered, and the recruitment of the protagonists of the IP skit opens
With "upgrade" as the key word, the venue of this event was chosen to be carried out in the newly upgraded "Super Hive Rental Center". Super Hive hopes to use this as a window to link more partners and anchors who are interested in entering the live broadcast base.
New space, new starting point, new potential energy. The event kicked off during the ribbon cutting of the grand "Super Hive International Live Broadcast Base Launching Ceremony". Subsequently, Pan Yue, the general manager of the Super Hive project, and Zheng Yun, the person in charge of the Super Hive’s first landing project, the "Everything Has Light" fashion brand, delivered speeches one after another, expressing congratulations on the heavy upgrade of the "Super Hive International Live Broadcasting Base" and joining hands. It is a good expectation to advance together and bring the industry to its peak. While the iron was hot, a number of enterprises settled in and signed contracts on the spot.
The most eye-catching part of the event was undoubtedly the long-prepared "Tide Brand Live Broadcasting Project" which was officially launched on the same day! This is after the signing of the "Tide Brand Live Broadcasting" matrix signed by the three parties in November "Our Story × ArtChain Mutual Entertainment × Everything Is Bright", and after nearly a month of intensive preparations, I finally met you in the Super Hive Live Room ! Friends who like street fashion, go GOGOGO together!
This conference also invited a number of live broadcast e-commerce industry big names to help out, and held [Live Industry Culture Salon] on site. Wu Peng, CEO of Yilian Mutual Entertainment, Li Hailong, CEO of "Our Story", Zheng Yun, head of the "Everything Has Light" fashion brand project, and Wang Mo, director of "Honeycomb Story", discussed the "change trend of e-commerce track" in the salon In the link, each individual expresses his own opinions, launches a collision of wisdom, and explores how the industry seeks innovation and changes to create sustainable prosperity.
It is worthy of young people’s attention that the recruitment of the protagonist of the blockbuster IP skit "The Hive Story" was also officially launched at the press conference. Super Hive features "Live Broadcasting Integration" and gathers many young people who come to Beijing to pursue their dreams! Their growth is also a testimony to the growth of the hive. With this as the creative origin, Super Hive cordially invites Mr. Wang Jinsong, Dean of the Academy of Performing Arts of Beijing Film Academy, as the producer of the play to jointly plan and create the original IP short play "The Hive Story", and the recruitment of the protagonist of this play has officially opened, waiting for you Fight, C debut! The event came to a successful conclusion during the visit to the street fashion live broadcast room.
02Heavy upgrade: the industrial ecosphere has landed, and the business has taken off in an all-round way
Super Hive, located in Beijing Chaoyang Cultural Industry Cluster, became the earliest 5G live broadcast base in China in 2019. In recent months, Super Hive has started its full-speed mode and actively explored industrial upgrading. This conference is a concentrated appearance of some of the results.
With the launch of "Tide Brand Live Broadcasting", brand merchants, industry celebrities, anchors and other resources have gathered, and all the chains of people, goods, and markets in the super hive live broadcast industry ecosystem have actually landed, and the business has taken off in an all-round way.
People: In the live broadcast room of celebrity artists, short video experts represented by "Yes Tong Tong Acridine" are gearing up, and the anchors who look forward to showing their skills in the live broadcast industry have entered the super hive one after another. At the same time, with the resources of universities such as the Beijing Film Academy, the super hive will gather and attract outside, making it a dream place for young people.
Goods: In the live e-commerce track, Super Hive directly hits the most popular street fashion and trendy play areas among young people, such as INXX, PEPSI, LightningXStorm, SMILEY, Skechers, Stushi, Guuka, Teddy Bear Collection, gxgjeans, BosieAgender and other current top trending brands will enter the live broadcast supply chain. At the same time, continue to expand the global live broadcast category to create a super honeycomb selection base.
Field: Relying on a 6000 square meter live broadcast base and 4000 youth live broadcast apartments, Super Hive has recently upgraded several live broadcast rooms. Tide brand live broadcast rooms, star live broadcast rooms, etc. have been completed one after another. Relying on the field, a seamless connection between people, goods and field is constructed.
​At the same time, in the context of the Internet, Super Hive relies on the concept and trend of "meta universe", explores the "live + X" model, vigorously develops cross-border cooperation, and establishes a bond between live broadcast and other industries. At present, it has reached strategic cooperation with national 4A-level scenic spots and theme parks to empower the operation of cultural and tourism projects in a new form of live broadcast, allowing the industry to break through the boundaries and subvert the imagination in the future.
The future has come, is coming. In this live broadcast tide, the future of Super Hive can be expected!
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