K-BOXING Kinba men's smartly implanted "new three flavor Ghost Story" and music as eco-marketing

Looking back on 2002, the Chinese team broke into the World Cup finals. At the time, a file conversation column “Sanwei Liaozhai” appeared on CCTV, and Liu Jianhong, Huang Jianxiang, and Bai Yansong’s “Red, Yellow, and White” combination became the fans’ World Cup memory classic. In the 2016 sports year, LeTV Sports, which has the world’s largest number of games, has a strong call to Liu Jianhong, chief content officer of Le Sports, musicians Gao Xiaosong, Huang Jianxiang, and other styled coffee lovers. The original homemade program “New Sanwei Liaozhai” reproduces rivers and lakes. Fire up old fans' past passions.

Men's wear brand advocates and the ecology of Letv Sports

The "New Sanwei Liaozhai" witnessed the fit of Liu Jianhong and Huang Jianxiang, and Gao Xiaosong led the entertainers from all walks of life to participate in the event. This grand event is unprecedented in the industry. The show's narration of topics in Europe is a professional discussion and a fierce confrontation. Both humorous and humorous moods attract attention from a large number of fans. The celebrity effect and celebrity professional interpretations of celebrities and great celebrities bring the most direct and effective brand exposure to Rimula menswear.

Of course, the most appealing factor in the “New Sanwei Liaozhai” men's wear is the style and style of the show, which is highly consistent with the Raptors’ men’s wear brand proposition. It serves as a male audience-based program, and is hosted by men in the arts and sports world. Big bowl, gas field and Jinba men's main gas field is very consistent. Founded in 1980 and focused on the development of jackets for 36 years, Rimah Menswear has been dedicated, professional, focused on the men's wear market with jackets as the core category, positioned mid- to high-end male consumer groups, and led the Chinese business casual men's first-value brand.

Le Shi Sports Chief Content Officer Liu Jianhong is dressed in the Kinba menswear commentary

The costumes of Liu Jianhong and other famous names hosted by the show are provided by the Rimbu men's wear scene with professional fitting support, taking into account the overall dress and match. The host and guests wear a dark color-based clothing with a strong sense of business casualness, but it is easy to lose. The summer elements highlight the weight and style of mature men. The three-dimensional display of Raptor Menswear's 2016 summer new style's intuitive effect reflects the company's brand quest for “a better version and a better jacket” and is a strong driver for new sales.

At the same time, Rimula men’s clothing is deeply bundled with the marketing of “New Sanwei Liaozhai” and enjoys a series of brand cooperation rights and interests. From the opening animation of the program, various brands such as Rumah Elementary, Hosting, Broadcasting, Bannering, and Endless Advertising are displayed. The theme more effectively reached the target audience and exposed the core position of the banner advertisements on the program special page to enhance the drainage effect of the official website. What's more worth mentioning is that, with the topic of full-fledged broadcasting in each period of the program, Rimbu Menswear has carried out rich and diverse content marketing through various social media channels, and has ingeniously expressed through the strong interest of program topics and guest quips. Substituting new products and professional fitting information into the Rimula brand allows brands and products to naturally integrate, resulting in a continuous long tail effect for the entire spread.

Fully contact with LeTV ecological power to drive brand multidimensional marketing

The "New Sanwei Liaozhai", which is revived in LeTV Sports, has a stronger Internet flavor, interspersed with Internet Tucao, barrage screens, and MG animation. It presents the most ground-sighted views and enhances the real-time interaction between netizens and guests while passing animations. The form of the European Cup, the America's Cup, the Olympic Games related knowledge for fun popular science; the program also through online users barrage and voting support rate to generate an opinion leader; more noteworthy is that Liu Jianhong and other hosts are also close to the entire community wonderful The interactive and LeTV sports eco-innovation gameplay can be called a complete subversion of the traditional TV sports commentary program. It has a great sense of interactive reality, fully stimulating the user's sense of participation and meeting real-time interactive appeals.

In addition to the appearance of star celebrities and the packaging and content of the show, the Raptors Menswear has achieved the most extensive channels of contact through LeSports' ecological power and has been deeply involved in LeTV's eco-marketing. On the one hand, the “New Sanwei Liaozhai” is broadcasted via LeTV, LeSports Sports App, LeTV Video App and Octopus TV, and it is covered by multi-screen resources such as PC, Super TV, super mobile phone, PAD, and live broadcast platform and channels. By July 1, the show had reached 80.93 million. In addition, the program broadcast on Guizhou TV, as well as Weibo WeChat and other social communication channels to ignite topical marketing, but also increased the exposure of traditional TV media channels brand.

LeSports relies on LeStreet's ecologically complete terminal system and content system to integrate the Raptors' menswear brand elements into the content ecology and major ecological scenarios, infiltrates LeTV Sports Ecology in an all-round way, and has surpassed traditional advertising and traffic as the king's model to content marketing and scenes. Marketing to maximize the release of Ba Jin Menswear brand value. It is believed that in the future, Rimula Menswear will continue to set another peak in brand marketing with LeTV Sports.