Internet traditional manufacturing industry strategy

Internet Traditional Manufacturing Industry Strategic Thinking

The development of the Internet and social networks has increased the demand for personalization of mass consumers. Young people began to abandon the pursuit of "branding," and began to pursue products and services that reflect individual demands. Along with the change in consumer demand, the cost logic of large-scale products, large-scale production, and large-scale channels in the corporate economic model has also undergone earth-shaking changes.

When the mobile Internet and the Internet of Things make everything online and even the boundaries between virtual and reality blur, the manufacturing industry is still talking about the “product economy creates wealth myths” that will only drown themselves in the whirlpool of market economy. What we need to do is to make good use of the Internet as a technological tool to increase labor productivity, return to the origin of corporate value, complete industrial innovation in the manufacturing industry, and achieve technical standardization, service standardization, and information collection standardization, and realize the “big platform, big data” Chinese garment industry. One-stop service platform strategy.

Hanshi (clothing) Group took the lead in putting forward the "Internet traditional manufacturing industry" strategy, using the Internet and big data to promote closer collaboration between apparel manufacturing and market demand, and achieve innovation in production technology, lifestyle, and management methods. Improve the ability of manufacturing to adapt to the market, and this measure does not mean to simply subvert the traditional industry, but use new data methods to optimize the operating mode and service model of the traditional manufacturing industry, and create an increase for consumers, customers, and enterprises themselves. Quantity value.

Small and medium-sized micro-manufacturing enterprises lack sales channels and own brands. Processing plants only engage in production in the value chain, and they have no control over downstream consumer demand and R&D and design. "Multiple varieties, small batches, fast refurbishment, and personalization" have gradually become the mainstream of consumer demand. The production system of manufacturing companies must be able to "get in touch" and thrive on individualized demands. Han Shi (Clothing) Group proposes a strategic cooperation model for the transformation of intelligent chemical plants, which can not only help small and medium-sized manufacturing enterprises achieve upgrades and transformation, but also accelerate the transition from traditional services to modern service industries through the use of "computer data cutting" and "cloud data centers." "and" mobile wardrobe function experience car "and small and medium-sized manufacturing enterprises to connect and cooperate, through the Internet rapid data transmission mechanism, the downstream market demand and the upstream production of the perfect combination, shorten the distance between the geographical cooperation, so that small and medium-sized manufacturing enterprises to become tailored personality Products.

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