i.jiji is an independent designer brand under Guliang Cultural Group, established in 2020. The name i.jiji comes from the designer JIJI. JIJI, which was established in the 30s, founded i.jiji, with a more independent attitude, purely exploring style aesthetics.
In less than a year since its establishment, i.jiji has successively produced three masterpieces of three series, namely TOTOBAG, COEXIST, and VINTAGE. At the 21SS Fashion Week exhibition in October last year, i.jiji brought TOTOBAG to an informal appearance. The pottery bag, inspired by the art of pottery clay, experienced a small explosion in less than a year and became an IP product of i.jiji and even the Guliang Group.
This year, 21AW was officially unveiled for the first time. i.jiji participated in 3 fashion week tour exhibitions in a row, hoping to fully present the original intention of the brand and brand keywords in different visual, creative and spatial forms to get to know the audience.
i.jiji 21AW First stop: Beijing DHUB · Infinite "TOTO UNIVERSE"
A wealth of derivatives based on TOTOBAG as the prototype was displayed on site, not only bags, but also moments, jewelry, and fragrances. This is i.jiji's idea of ​​upgrading from "TOTO FAMILY" to "TOTO UNIVERSE". Infinite possibilities, when designer JIJI launched the first Taotao bag, the idea came naturally. Under the multi-sensory experience of touching design, listening time, closing eyes and smelling the fragrance, I perceive i.jiji's delivery of the "texture" of life and the "perceptual" thinking of people.
Gu Liang Group CEO Gu Liang and Tao Tao Bao
i.jiji 21AW Second stop: Shanghai Ontimeshow · Sustainable "GROWING"
In the second stop, 100 "color cast sky" pottery bags are the main exhibits. i.jiji hopes to try to redesign it to give imperfect regeneration. 100 "color cast sky" pottery bags are equipped with a unique ID, suspended on the wall of the inflatable transparent air cushion device, light and breathable. In addition, the “planting tree†device is a special design of i.jiji that echoes the theme of “growthâ€. The imperfect pottery bag can actually feed back the brand's sustainable thinking.
"Colored Sky" Concept Exhibition Site
Independent ID ID
"Planting Trees" Device
On the last day of the Ontimeshow, i.jiji held a free gifting event, sending out all the "color cast sky" pottery bags on display, hoping that these imperfect products can continue to keep in touch with the world. At the same time, in terms of branding, design, and resource sustainability, we can harvest answers from different perspectives of consumers.
"Color cast sky" gift event site
Picture of the owner of "The Colored Sky"
i.jiji 21AW Third stop: Shanghai Shitang SHOWROOM · Back to the true "JIJI HOME"
The retro fat sofa at home, the stocky oval coffee table, the clay model on the work desk, the free-growing plants...
The last stop, i.jiji, takes "JIJI HOME" as the theme. The space brings real objects from the designer's life, restores JIJI's home and work corners, and gives the audience a glimpse of the most authentic side. The idea of ​​deliberately enclosing to create a sense of closure stems from JIJI's introverted and self-consistent character, seeking a sense of inner security.
Designer JIJI is painting the exterior wall of JIJI HOME
JIJI HOME
TOTO periphery on oval coffee table
TOTO BAG
TOTO TICKER (LEATHER)
Symbiosis package COEXIST
Whether it is a large piece of furniture or a mini handcraft, it is the daily expression of life, design and aesthetics of JIJI after the age of 30. i.jiji believes that temperature and emotions can span time and space and bring heart to heart communication.
Men'S Jeans Coat,Dress Shirts,Men'S Leisure Shirts,Colorful Children Shirts
Zhejiang Shaoxing Xiangshuicheng Garment Co., Ltd. , https://www.sxxiangshuicheng.com