之 of the textile town
As early as the Ming and Qing Dynasties, the Tubu here was very developed, sold well in China, and also exported to Nanyang, North Korea and other places. After the reform and opening up, the textile industry in Hutang has developed rapidly. With the gradual development of the textile industry, Wu Tong has formed cotton, hemp, chemical fiber wide range, spinning, weaving, dyeing, finishing and clothing and other textile system complete industrial chain, to achieve the textile equipment from the shuttle to the shuttle, Textile products have undergone two fundamental changes from supporting processing to independent development.
In the 1990s, there were many small and medium-sized textile enterprises in Hutang Town, but the innovation ability was generally insufficient. Most of them were mainly produced and processed fabrics, and mainly middle and low-grade products. The added value was not high, and most of them were mainly processed and produced. The sales profit rate of the textile industry dropped from the original 7% to 2.19%, showing a low profit status. If the management is not in place, industry losses may occur. According to other data, in Hutang, there are hundreds of textile enterprises that have closed down each year. After decades of glory, Hutang textile industry suffered a "severe winter."
Nowadays, when it comes to the textile industry, some people associate it with the “sunset industryâ€. And the transformation and upgrading, "Beloved" - national policy to encourage new energy, new materials, advanced equipment manufacturing industry compared to other emerging industries, the development of the textile industry appears to be growing away from center stage.
On October 11, Hutang Town Party Committee and government organized textile enterprises to participate in the 2016 China International Textile Fabrics and Accessories (Autumn and Winter) Expo, which is the first step for Hutang to reshape the regional textile characteristics. "There are only enterprises in the sunset, no industry, we have to show the characteristics of weaving famous towns. With this expo, we will let textile enterprises embrace the world textile industry and promote the development of Hutang textile enterprises." Jiang Jinming, secretary of the party committee of Hutang Town, said .
Traditional industries are accelerating transformation, and textile companies are coming out of the low end of the industrial chain. Hutang Town vigorously researches and develops new special textile raw materials, weaving process, dyeing and finishing treatment process. The Hutang Textile Technology Development Center, with an investment of 30 million yuan, is officially in operation. It can comprehensively test and analyze cotton, hemp, silk, chemical fiber, raw materials and fabrics, and conduct research with Zhejiang University of Science and Technology and Zhejiang Shaoxing Textile Technology Development Center. The institute cooperates fully in research and development.
Win the challenge to change the strain
"This is the best era. This is the worst era. It is because it is full of opportunities and can create a miracle of wealth. The difference is that the Internet and the demand changes are superimposed. Everything is uncertain, today is very difficult, tomorrow will be even more Difficulties, transformation is not as easy as it is to say." In the face of high-speed market and consumer groups, Yang Dazhao felt it.
He said that nowadays consumers are getting smarter and they know what they want and fit. This kind of aesthetic growth will definitely bring more challenges to the apparel brand: on the one hand, it constantly compresses the growth space of the old brand, and on the other hand On the one hand, in the increasingly segmented market, the channel has brought increasingly fierce competition, and the sword of Damocles on the head of more brands is still cold.
Many professionals also said that the current main force of consumption is 80 or even after 90--such a group of individuals who advocate self and individuality, have dismissed the popular brands of the last century, they refused to be with the same parents. Buying clothes in the store, and this just explains a problem that makes the apparel brand a big puzzle and headache--why the brand that was sought after by young people 10 years ago is now "slowing down".
What should I do? In China's big market environment, the investment and risk required to transform a brand's image in the minds of consumers is far greater than the operation of a new brand. In the process of cultivating new brands, we can try to find a historical, background and well-known international brand cooperation. Cross-border integration is actually a kind of “creationâ€.
I can see it when I see it.
The world is changing rapidly. Over the night, the Internet is getting old, and the mobile Internet is like a newcomer, giving us more opportunities. Seeing the future and keeping up with the rhythm of change, everything is at your fingertips. How to grasp the opportunity, experts mentioned the integration of technology.
"The integration of clothing and technology is getting closer and closer. Each technology can bring about all-round changes in garment production, and it will inject a strong impetus into the transformation and upgrading of the garment industry." Chen Guoqiang said.
Currently, the electricity supplier has become the development trend of the textile industry, how to color piece of fabric is truly displayed on the client, the textile industry is one of the technologies need to be resolved.
Dean of College of Textiles and Clothing, Hong Kong Polytechnic University, Xin Hao Zhong is an expert in quality control of color. On the one hand, on the one hand, textile fabrics and other products in the printing and dyeing process, many factors will affect the judgment of textile color. If the color is not inadvertent, the probability of return will be greatly increased. On the other hand, textile color measurement and imaging technology have been It is a difficult problem in the textile industry. There are many deficiencies in existing technologies and equipment, and new technologies are needed to solve them.
When it comes to improving production efficiency, many experts have introduced that the latest generation of sewing machines that subvert the "one person, one machine" model is bringing a series of changes in the apparel industry. Perhaps it will not take long before the latest generation of sewing machines will become the main sewing equipment for clothing companies, and the innovation of equipment will bring a leap in efficiency and quality.
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