[China Glass Network] How to do a good job in network promotion? This is a common problem.
Where is the problem? Why are you always asking: How do we do network promotion in the end? According to my observation, the situation is as follows:
Back to the top: There are too many network promotion companies, and there are endless streams of fish, attracting countless companies.
From Baidu to Google to Alibaba to HC to global resources to narrow reports, from the left bid to the right bid to the Ali Taobao bid, from website optimization to search engine optimization to keyword optimization to soft text optimization, from banner BANNER advertising to streaming media, From hard to soft, from blogs to podcasts, from search engines to portals to website alliances. There are too many ways to promote the Internet. Large companies harass companies through telephone marketing; small companies develop markets with low-cost strategies. Interlaced like a mountain, ask how many companies are doing a clear understanding? Interestingly -
Second: Most enterprise promotion staff do not understand marketing, and some are network technology origins are half-way monks, some have done sales but have no access to the network. If you understand technology, you don't understand marketing. Dry marketing also despise the network. I remember once there was a sales manager asking me: Can the network sell? Can the network really sell? Do you not see customers do not have a relationship with customers to sell?
Third: The top management of the company does not attach great importance to it.
It is very difficult for any company to do successful online marketing without the support of Shangfeng. Marketing needs to mobilize the entire company's resources. It needs strategy and tactics. It needs long-term continuous operation. Without the support of company leaders, how long can network promotion last?
In addition to solving the above problems, I think that to do a good job in network promotion, you need to know the following:
Many companies open their mouths to network promotion. What do you push? Pushing websites, pushing products, pushing companies, pushing projects, pushing brands, or pushing all? Who are your customers? Where are they? What kind of forums do they like? Or the community? What time do they usually go up? When is the popularity? What are the keywords of their habitual search?
There are still many problems from this push. Where do you push? What products do you push? Some products are already a thin dog product. What do you push it? If you can’t make money, don’t push it. After you pushed a product, did you design a conversion page on the website? You pushed the product out, you can't have a hundred rabbits sitting under the tree, etc. If you wait for the customer to come, you must have a professional on the website. On the customer service, you still need to solve the potential problems of the home users! You call an old aunt who does not understand anything to answer the phone, how much business can he promote? Or you call an unprofessional Trained young girl, how much economic benefit can I chat while sitting in a computer customer service software chat?
I don't know how many contact information on the company's website can't be found, and it's hard to find and take the line. Customers don't lose it.
A few days ago, the general manager of Ali Software Marketing Center, Nong Jiaqing said that more than 90% of SMEs have network marketing bottlenecks: 80% of website visitors have gone away once, and 15% of visitor traffic has visited many times without leaving any information. % of visitors have information but do not contact, and less than 1% of visitors complete the transaction with the company.
Later, I suggest that enterprises that value network marketing should look directly at professional online marketing service companies. Because:
Top: Baidu or Alibaba. They are just platform providers for online marketing.
Although they also propose personalized services, they can't serve only one of you in an industry. On the contrary, what they want is that SMEs form a strong competition with each other, because there is competition to have a bid to rank. The bidding rankings are both Baidu and Alibaba, because they earned money.
For our company, we need a professional consultant to guide the company: how to do it? What to do? When to do it? Where to do it? What is the order of doing? Where is the details?
Second: due to the particularity of the industry, the differences in products, the stage of the company's development, and the fierce competition among peers on the Internet, these will lead us to find a professional network marketing service company to provide the entire network. The specific solution of marketing, through the professional and rich experience of network marketing service providers to enhance the overall network marketing effect.
Third: Although the overall price is higher than Baidu or Alibaba, but by looking for a professional network marketing company, not only saves the cost of groping and saves time, but also obtains the industry from the network marketing service company. Valuable business information, such as the basic situation of competitors or consumer behavior, etc., thus laying a good foundation for network marketing decisions and adjustments.
Nowadays, more and more companies have established an online marketing department. This is a good thing. Through the brain-to-inside network marketing training, I believe that the chances of winning in the market competition are greatly improved. Sun Zikai: If the husband is not fighting and the temple is the winner, it is too much. If the temple is not successful, it is not too bad. More wins, less countless, let alone nothing?
The above is some of my insights on how to do a good job in network promotion.
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