The "Pig Piggy" was heavily invested in CCTV advertisements, sounded the clarion call of green ecological textile children's clothing to the country, and became the first children's wear brand to launch CCTV in China.
Shenzhen Zhuo Ni Garments Co., Ltd. is a Hong Kong Zhuoni (International) Garments Co., Ltd. invested in China based on the Chinese cartoon culture, is committed to children's healthy growth, and extensive involvement in children's product development, production and other fields of children's clothing the company.
In July of this year, “Pig Piggy†was heavily invested in advertisements on CCTV, blew the clarion call of green ecological textile children's clothing to the country, and under severe economic conditions, “Pig Piggy†relied on advanced management and rigorous business strategies. . All major markets have good and steady performance, forming a brand image with complete supporting facilities and rapid development. Showing a strong brand vitality.
In the face of the new economic environment in 2009, the company will increase its marketing management and establish a new concept of brand development to adapt to the new pattern of market competition and build China's first children's wear brand. The company will actively implement product upgrades, terminal image upgrades, marketing upgrades, and management upgrades. The specific measures are as follows: 1. In product R&D, we will adhere to the theme of developing green fabrics and increase the introduction of the latest popular and high-tech fabrics. 2. In terms of product promotion, on the one hand, we will promote the three-dimensional theme of environmental protection and technology concepts, and on the other hand, we will vigorously implement the membership promotion system. 3. Providing more supporting solutions in tracking services and conducting “video†conferences are conducive to the timely release of business strategies, the unity of training, and the special tracking of issues. 4. In terms of information, implement "secondary access management." 5. In terms of visual image, the sixth-generation cabinet type with environmental protection concept was introduced. It also implemented a system of image maintenance and established an assessment standard for the instrumentation and service attitude from display to salesperson. 6. Financially perform regional independent accounting so as to make profit clear. 7. In order to solve the problem of warehouse goods scheduling, the Ministry of Commerce was established to provide guarantees for the optimal allocation of goods. 8. Increase capital operation and establish a solid capital protection chain with Yihe investment companies and banks. 9. Implement single product management on the goods, especially on the analysis and collection of best-selling funds, proportionate distribution, and ensure that the benefits are maximized.
The brand's strategic planning is the driving force for brand development. We have a long-term vision for the “Pig Pi†brand, which makes the company’s development strategy more clear and allows the strategy to guide our business behavior. At the same time, through innovative thinking, we can create a team that is effective and ideological, and create a wonderful and healthy childhood dream for children.
