FOREVER 21 Shop "Pokémon GO" Invades Fashion Retail!

The recently launched mobile game "Pokémon GO" has created a global frenzy that has affected the fashion retail industry. "Pokémon GO" classic corner not only appeared in the ads of various internationally renowned fashion brands, many fashion brands have invited game fans to shop to catch the elf.

?FOREVER 21 store?

According to Racked's report, a large number of fans of this game did not forget to continue playing at the time of shopping. From Twitter's point of view, including Forever 21, H&M, Macy's, Bloomingdale, Sephora and other department stores have emerged a lot of shopping while playing Customers of "Pokemon Go" and even some independently operated clothing stores will be listed outside the store, indicating that the store welcomes players to come in search of Pokemon.

?FOREVER 21 store?

Increase the possibility of consumption

For the retail industry, more people means more possibilities for consumption. People who are shopping with friends may find something that they are not paying attention to when they hit the machine; those who consume a lot of games Physical players will also enter the restaurant while enjoying themselves, instead of hiding at home and other food delivery... Crazy players are also eager to share their Pokeman achievements in certain locations and share them on social media. The side has intensified the online exposure of brands and businesses.

A notice from a clothing store outside the United States shows Welcome to the store to play "Pokemon Go" game â–²

T-Mobile, a U.S. telecom operator, hangs advertisements outside the store and calls on people to replace new mobile phones in order to better conduct "Pokemon Go" games.

However, not all shops believe that the game will have a positive impact on them, and will even cause trouble to other normal shopping customers. Some merchants directly use the slogan "Only consumers have been playing Pokemon in the store." Twitter users also pointed out that EVMH's beauty chain, Sephora, did not welcome Pokeman players in the store: "Don't go into Sephora and catch Pokemon. They will. Blow you out."

A business outside the store's notice: "Only for consumers who have played Pokemon in the store" â–²

Fashion crossover

Francis Phommisal, a stylist from Canada, is a fan of Pokémon. He expects to integrate many classic characters such as Pikachu in the advertisements of internationally renowned fashion brands such as Louis Vuitton, Alexander Wang, Kenzo, Chanel, Prada and Cara Delevingne. And Joan Smalls brand, and together with the models to participate in "performance."