After more than 30 years of development, China's clothing and footwear industry has now shifted from the early channel-based era to the consumer-centric era. In the recent Double 11 annual promotion, the top anchors Wei Ya and Li Jiaqi respectively won 8.252 billion yuan and 10.65 billion yuan in live broadcast sales on the first day of pre-sales on October 21, which has already made the industry feel further inside and outside the industry. The charm of the market behind the traffic has also led brands to reflect on how to rise to the wind in this new consumer-centric digital era?
Under the wave of digitization, whether it is the rejuvenation of enterprises, the rise of the national trend of design, or the rise of new retail such as Taobao/ Douyin/ Kuaishou live broadcast, Xiaohongshu grass selling, etc., they are all using real sales data. , Tell us that if you seize the minds of the most mainstream consumers and win their trust, you can win the market.
The choice of D2D2 world light luxury trendy shoes is-focus on product drainage logic!
D2D2, the world's light luxury shoe brand, with "fusion spirit" as its creative core, it combines the unique fashion and luxury style of Milan, Italy with the local cultural symbols of Hong Kong, reflecting the passion and sensibility for popular culture, and opening a brand new in the fashion palace. roaming. The famous Italian design master Rossi pays tribute to modern classic men's shoes with the collision of retro and young, fashion and classics, shaping and designing various series of sports shoes, embracing a distinctive identity, and paying attention to the best materials and the most innovative shoemakers. , To provide consumers with high-end products pursuing uniqueness and durability, and to create an excellent and professional fashion light luxury men's shoe brand.
With the advent of the digital age, D2D2 is also accelerating changes and actively embracing digitalization! D2D2 takes consumer big data as the guide, incorporates consumer's foot type, exercise habits, preference preference and other data into product development. At the beginning of the design, it focuses on the rigid and hidden needs of the target consumer group, and fully takes into account the comfort of the product. Based on the principles of 3D concave-convex ergonomics, combined with brand style tonality and current clothing matching needs and changes in fashion trends, a series of light, soft, comfortable, trendy and fashionable The easy-to-match light luxury footwear, once the product was launched, triggered a consumer buying craze, and won the love and trust of more and more fashion people.
Product drainage is an important link in the development of the D2D2 world's light luxury fashion shoe brand, and it is also a standard that will always be practiced on the road ahead. From D2D2's point of view, no matter how the channels change, how the model is innovative, and how the times develop, consumers whose aesthetics continue to improve and their consumer needs continue to escalate will never weaken their demand for truly "good products".
In 2021, in the wave of the booming era of new retail, D2D2 world's light luxury shoes will detonate the shoe industry with excellent products, and in the future, D2D2 will continue to use good products that meet the standards of the current young consumer groups to make them speak. Because of wearing D2D2 trendy shoes, it is more comfortable, more fashionable and more tasteful!
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