Fashion Luxury Brand NE·TIGER: Focus on Shanghai Radiation Global

In the global luxury goods industry, we have talked about exploring the Chinese market. Major international brands have also been operating at a price of more than 2 billion U.S. dollars and an annual growth rate of 20%. Just a few years ago, in this ancient country with a 5,000-year-old history and culture, almost everyone is talking about foreign brands with the same voice. Today, when it comes to international big names, it is nothing new. People began to focus their attention on the rising Chinese top brands, and those with keen sense found a new trend.

Many Chinese envoys of foreign envoys and Chinese managers of foreign-funded management all stated that they now do not need the foreign brands to participate in international social activities. First of all, simply listing the brand symbols on the body is actually a sign of lack of quality. In addition, wearing a foreign brand can no longer avoid being criticized by international friends and saying “the right to speak is always in the hands of others”. However, it is more and more appropriate for these "activities" with Chinese cultural traces to be favored by Chinese successful people, and even more and more foreigners are interested in products with Chinese cultural heritage--in the international arena On the stage, the Chinese elements are gradually emerging from the “backward” image and become synonymous with “fashion”.

Recently, a world-class luxury storm swept through Shanghai: From June 1st to 3rd, Extravaganza ("International Lifestyle Exhibition") sponsored by British Shorex company brought luxury living experience to the top in the Shanghai International Convention Center. At the same time, the Shanghai Exhibition Center also staged a grand feast - the Gijrath Media Group from the Netherlands will host a Millionaire Fair here, which will create a distinguished class, celebrities and social elites. The top luxury social platform.

Obviously, the luxury exhibition platform is also competing for China's seductive cake. The two exhibitions were selected to be conducted at the same time. We do not know whether there are ingredients for a downfall. Interestingly, in this lavish event, we found that only one brand emerged at the same time as the two major luxury events, and this strength did not come from the foreign brands that rushed to China, but from China’s own fashion luxury brand NE·TIGER. !