The 17th European International Textile Machinery Exhibition (ITMA2015) was held in Milan, Italy from November 12th to 19th, 2015. Shortly after the exhibition ended, the European Textile Machinery Manufacturers Committee**CharlesBeauduin said that from the feedback of exhibitors and visitors, this exhibition is one of the best performing exhibitions in previous exhibitions. The total number of visitors to ITMA this year was about 123,000, which came from 147 countries and regions, an increase of about 20% from the number of visitors to the previous show in 2011.
It is worth mentioning that the number of exhibitors in China in this exhibition achieved a breakthrough, with a total of about 190 companies attending the exhibition. Recently, the reporter interviewed the heads of domestic exhibitors Changzhou Wuyang Textile Machinery Co., Ltd., Jiangsu SEG Textile Machinery Co., Ltd. and Jiangsu Yingyou Textile Machinery Co., Ltd. and asked them to talk about the harvest and experience of this exhibition. .
High audience quality
Responsiveness exceeded expectations
Regardless of reports from foreign media or feedback from domestic exhibitors, the quality of the audience at the show was high. According to the statistical data released after the European Textile Machinery Manufacturers Committee exhibition, the number of visitors from Italy is the largest, accounting for about 18%; followed by viewers from India, accounting for 9%; Turkey's audience accounted for 8%; German audience accounted for 7 %; followed by France, the United States, Iran, Brazil, Pakistan, and Spain.
Changmin Wuyang Textile Machinery Co., Ltd. Chairman Wang Min-chi said that the audience for this year’s show is “high in gold†with a large proportion of professionals, many of whom are international buyers with actual purchase targets. The number of visitors to the company's booth booths for consultation and purchase at this year's show was very large, and they gained a lot. The total number of visitors to the Wuyang Textile Machinery Exhibition reached more than 5,000 people. More than 400 customers had substantial exchanges with the company. Customers from the United States, Italy, Germany, Turkey, India, Pakistan and more than 30 countries.
Bao Dequan, general manager of Jiangsu SEG Textile Machinery Co., Ltd., also stated that the scale of this exhibition has made a major breakthrough compared with the previous exhibition. At the same time, as the ITMA exhibition ticketing system completely adopts a toll system, it effectively guarantees the professionalism of the participating audience. For the purpose of the exhibition, international buyers occupy the majority.
According to Wu Jianjian, head of Jiangsu Yingyou Textile Machinery Sales Department, Jiangsu Yingyou Textile Machinery Co., Ltd. was the first time to participate in the professional textile machinery exhibition in Europe. This time, the company received audiences from 35 countries and regions.
Equipment has received extensive attention
Domestic exhibitors harvest Feng
According to the introduction of Wang Minqi, the Wuyang Textile Machinery brought three high-speed intelligent warp knitting machines and a variety of new Ashley 3D warp knitting apparel to ITMA2015. They were favored by buyers at home and abroad, and orders followed. The company's computer lace machine, 4/1 Jacquard plate warp knitting machine, Jacquard sandwich, RMD8 double needle bed sports net warp knitting machine, 2885 CNC cashmere double needle warp knitting machine, 2295 numerical control mesh fabric warp knitting machine, etc. Many models have received wide attention. Among them, a German customer inquired about the performance of the 2296 high-speed double-bed warp knitting machine before the first day and the second day of the exhibition and did not formally sign the order until the third day. The equipment was purchased by the German company for its branch in Thailand.
The world-famous warp knitting equipment manufacturer KARL MAYER Group attaches great importance to the participation of Wuyang Textile Machinery in Milan. The head of Changzhou KARL MAYER company accompanied two senior leaders including KARL MAYER of Germany, including the CEO, to understand the development of the company and the operation of the exhibition machine at the booth of the Wuyang Textile Machinery and exchanged the development status of the industry.
At the exhibition site, there are nearly 20 agency companies in different countries who want to become agents of Wuyang Textile Machinery, and many companies want to become exclusive agents. Wang Minzhi is cautious about this. He believes that it must go through long-term performance inspections before it can gradually become a regional agency from a trading agent, and finally become an exclusive agent. More than 10 customers at the exhibition site expressed their intention to visit Wuyang Textile Machinery in the near future. At the end of the ITMA2015 exhibition, Wuyang Textile Machinery Company received visitors from India, Colombia, Uzbekistan and other countries.
At this exhibition, Jiangsu Yingyou Textile Machinery Co., Ltd. exhibited a total of 3 sets of 3200mm wide-width equipment, a 472CKF hot-light machine, a 331KF lifting machine, and a 311KF shearing machine. These three devices are common models for the finishing of carpets and velvet fabrics. They can meet the needs of high-end customers and are equipped with high-profile equipment. The recognition rate of domestic and foreign customers is also relatively high. At the same time, these devices are wide-format devices that can adapt to higher customer needs. Wu Jianjian introduced that due to the exhibition, Jiangsu Yingyou Textile Machinery Co., Ltd. was the only exhibitor who exhibited the equipment for forming a wide range of velvet fabrics, which caused a certain sensation in the customer group of velvet textiles. According to reports, at this exhibition, many old customers not only ordered new equipment, but also communicated and discussed with the company's staff about the technical difficulties encountered during production.
During the exhibition, Jiangsu SEG Textile Machinery Co., Ltd. is not a small gain. Bao Dequan said that this key point introduced the company's main printing and dyeing products to customers, such as various types of combined machines, washing machines, mercerizing machines and so on. The main purpose of participating in the exhibition is to strengthen the relationship with the old customers. At the same time, ITMA exhibitions are mostly exhibitors in the European region, providing the most direct bridge for China's textile machinery companies to go overseas. Therefore, the company has also gained a lot of new customers.
Foreign equipment is beautifully produced
"Made in China" Image Enhancement
Wang Minqi pointed out that participation in international exhibitions such as ITMA made Chinese textile machinery companies see the gap with industry leaders, but also made clear the direction of future research and development. Taking knitting equipment as an example, in terms of the overall level, there is still a large gap between China's equipment manufacturing level and the most advanced international level. For example, among the products displayed by KARL MAYER, one new product completely broke through the bottleneck of technology development and achieved a further upgrade of performance. At the same time, many domestic high-speed equipment and domestic equipment have yet to be realized. In addition, there are many types of equipment not yet produced at home, such as stocking packaging machines, single-piece dressers, and so on. This made Wang Minqi feel that R & D is never ending.
Through the visit of similar printing and dyeing equipment at the exhibition, Bao Dequan believes that as the industry's "big brother", the level of traditional European textile printing and dyeing textile machinery equipment manufacturing is high, but from the perspective of development speed, Chinese companies have more rapid technological development. Fast, vigorously chasing the situation. In addition to the gap in China's products in terms of technology research and development, there is also much room for improvement in product design concepts and applicability. In contrast, equipment manufacturing in foreign textile machinery companies is more technologically pleasing, and this is not simply aesthetic. The use of textile machinery as a "artwork" puts higher demands on manufacturing processes and standards.
Although foreign exhibitors exhibited mostly finishing equipment for flat fabrics, the appearance of their equipment was very good. Wu Jianjian said that compared to China's textile machinery equipment in the appearance of the design and processing of precision still need to make efforts. China's textile machinery products need to be strengthened in terms of functionality, craftsmanship and appearance design, and humanized design. There are more places where China's textile machinery equipment imitates European equipment. They often have their "shadows" and need to be improved in terms of creativity, breakthrough innovation, and even structural changes. However, the advantages of domestic textile machinery equipment are closely following the changes in the market, and the new models introduced can continue to meet the needs of the latest fabric production and adapt to it faster. Domestic textile machinery will have a great improvement in intelligent control methods, allowing users to use it more convenient, more efficient, and simpler. At the exhibition, the equipment of Eagle Tour Company attracted the attention of many European exhibitors from the same industry. The company's sales staff obviously felt that more and more foreigners began to look admiringly at China, and "Made in China" has gradually become a synonym for high quality in the minds of customers.
For many domestic exhibitors, this is the first time to bring equipment to participate in the European professional textile machinery exhibition. In addition to presenting the company’s equipment to new and existing customers, audiences from all regions of the world have also brought information concerning the use of machines and fabrics, allowing exhibitors to have market conditions and the direction of the development of textile machinery in recent years. A direct understanding. For example, from the exchanges with customers, Yingyou Textile Machinery understands that the development of foreign markets is affected by changes in the import and export tariff policies of customers. For example, restrictions on blanket imports by Egypt will greatly promote the production of blankets in the country. The person in charge of the company stated that the acquisition of these first-hand information has accumulated more reliable and effective practical information for the Eagle Tours Company to explore the international market in the future and accurately find the market.
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