Edition 10 women's 2018 spring and summer new conference | Postscript: the fashion storm in the garden

Detached self, dressed for self-gratification, private time wandering inner garden enjoy being herself, this is the Gentlewoman in the eyes of Edition10, she is capable of controlling the delicate power of “gently powerful”. And how do we see the distinguished guests, Yu Feihong, Li Meng, Su Mang, Wheat, and Tang Shuang, as Gentlewoman in real life, how do they view this show and the female gentleman themselves?

Instead of focusing on fashion itself, it emphasizes “being an attitude and high quality brand in China,” and insists on the product-centered Edition10, which has won the unanimous recognition of the industry and consumers, and has aroused the curiosity of the major fashion media and business media. Have walked into the "garden" to explore the brand secrets.

Edition10's Note

Accurate market positioning has allowed Edition10 to unveil a new situation in both business development and consumption patterns. As of October 2017, it has 131 stores worldwide and will increase to 180 by the end of the year. At the beginning of 2018, the overseas high-end boutique department stores that have been settled have been finalized, including Paris Spring in Paris and Harold in the United Kingdom. The figures on sales performance can also be said to be proud. Compared with 2016, it is an increase of 205% and a year-on-year increase of 32%. By the end of 2018, the annual total retail revenue is expected to reach 1 billion, and Edition10 will soon enter “10. Billion Club."

â–²Edition10 in Hongkong

Edition10's Note

From the "Wyatt" reading conference, the "Gentlewoman" style impression exhibition, to the "Brunch feast" that was specially presented in the tasting section of 2017, Edition10 always respects the Gentlewoman's lifestyle and refines the delicate sensibility of the material sense of the garment to the quality of life. Change the attitude of life in fashion. This point has been more clearly reflected in this fashion show.

â–² "Gentlewoman" style impression exhibition

Edition10's Note

"Unconventional, self-confident, and occasionally trying to wear men's clothing" is the true connotation of a fashionable lady gentleman. The core consumer group of Edition10 is the elite women with more mature spending power and clothing taste. This group of “minor-minded, careful and selective middle-class consumers” has become a faithful contributor to the brand.

Edition10's Note

Edition10 leads the concept of “womanism”, subverts the inherent routine of “feminism” or “goddess”, and transforms Gentlewoman’s fashion style and lifestyle into the appeal of middle-class elite women. This is a global trend, opening up a new pattern of fashionable consumption in the “female era”.

Edition10's Note

Talking about gardens is an attitude of living in an airy manner; doing fashion and insisting on being “a good brand with an attitude and high quality in China”, this belief is a Gentlewoman in itself.