March 26, Denmark's brand Mildtree's first domestic store - Tianyi flagship store was officially opened, Mildtree CEO Mr. Zhou Xun attended the ceremony, and with fashion from all over the country share this holy moment. Mildtree brand, English translated as "mild tree", that is, the pursuit of a mild, light life. To "fresh and refined, pay attention to the original ecology, the sense of detail design" style advocate, respected the theme of natural elements, into the concept of original design and craftsmanship. Among them, the brand cartoon rabbit MILD transforms the brand culture into various details through various forms. Such as clothing, household items, accessories, image display, decoration and props. Tianyi flagship store is located in Ningbo Tianyi Square Commercial Center near the 6th door, shops 1-3 floor, operating area of ​​nearly 500 square meters. On the first floor is the Image Hall, which conducts the brand concept of "natural, comfortable and healthy" advocated by "Mildtree". The main concept is clothing. The household items are displayed as props and provided to the customers with unique visual enjoyment through the special decoration And experience. On the second floor is the living museum, Mildtree as the main body extension products, including: Mild cloth rabbit, cushions, bags, stools, photo frames, etc., allowing customers to feel at home while spending comfort and enjoy the relaxed shopping time, experience Private wardrobe with the way. As well as VIP visual and sensory experience. The third floor for the concept of Museum, Museum of artists collection of works, the original limited edition art exhibition hall, the museum partition layout. Let customers feel high-quality "Mildtree" concept of life, leading consumers into a new shopping model. Mildtree brand CEO Mr. Zhou Xun said Mildtree carefully selected for 25-40 year-old urban women to enjoy the relaxed, pleasant shopping environment, so that consumer spending luxury jewelry. The company will be differentiated business philosophy as a guide, and this concept throughout the entire management has always been. From product design, development to all aspects of marketing are respected this concept. In the future, the company will slow down the shop speed, do a good job of good quality shop terminals, open high-quality shops. In 2012, Mildtree plans to open 22 shops in the country. At present, 50% of the main cities and shopping malls have been confirmed to enter the market, mainly in the regions of Jiangsu, Zhejiang and Anhui.