August 13 Today, more and more companies seize the "event marketing" only killer, bored to create a variety of fresh events, trying to attract the attention of consumers at the same time, expanding the visibility of businesses and products, and thus allow consumers Pay for the business. Event marketing creates the most impact in the shortest amount of time as fast as advertising and other communication activities. Therefore, event marketing has long been respected by many well-known enterprises in the world, as the vanguard of branding and communication. For example, we mentioned in the survey of the "man-machine war" IBM, that magic machine in the end by which way to win the game is not important, it is important that IBM won the world's attention, IBM's brand overnight household name . In fact, Chinese enterprises have long known that the use of event marketing means to promote products, circulating on the "Maotai liquor deliberately broken at the World Expo," the legend also proved that as early as 80 years ago, our predecessors already understand this truth. Today, our business is more personal, allowing event marketing to flourish in China. Incidentally remarkable event marketing In our survey of 10 incidents, there are Chinese companies also have foreign companies, there are large and small businesses, it can be said is very extensive. However, these event marketers all have a core skill that others have not done before, and others have said nothing. This is a way to break the crowds of people and make innovations to forcibly invade the minds of customers and the public. So, we see that in order to seize this uniqueness, companies have a lot of tricks, beautiful women's effects, sponsored sports, self-denial and mutual abuse. Of course, to say something new, we think it is still "Wuhan Safari - hit Mercedes-Benz Incident" and "Fu Ya coatings - veterans drinking paint," the two cases are representative. Wuhan Wildlife Park smashed a hammer a national sensation, because smashed is not a general car, but a model of the car, "Mercedes-Benz", in many people's minds, "Mercedes-Benz" is the "luxury car" representatives, and now some people Waving the hammer to our "model", this lively that must not look carefully? Crackdown smashing the car, the words of the Wuhan Safari Park will also be deeply remembered, since then, visitors flock . The rich company was originally intended to give the kitten puppy paint, to show its health and environmental protection, and later because of the Animal Protection Association block, the boss soon put their own paint to drink, which is even more sensational than the original idea . "CEO drink coating" orders continue, the business soared. Event marketing, has always been the use of hot topics, events known for the enterprise, only the event has a sensational, it is possible to get the media competing reports, from this perspective, the above two events have really attracted the attention of their own weird. However, a rare thing, if repeated staged, then it does not have the effect of the introduction of attention. When not long afterwards, Yin Qingwu, manager of Shenyang Zhengchang Environmental Technology Development Co., Ltd. and Song Gary, an American, drank a cup of "manure water" after being treated by environmental public toilets to become "the first person in the world to drink manure" When there is no such a sensational effect, which explains why Ko had another life adventure, the "Geely speeding Potala Palace," but not many people concerned about the results. In the above two cases, we see that the subject of event marketing is the weaker side. In the face of the strong brands such as Mercedes-Benz and Nippon, there is basically no possibility of using conventional marketing methods. At this time, Thousands of jackpots "event marketing, with the media and related forces to achieve its goal should be a rational choice. Oaks, Geely and Leroy were all in such a situation, people are not saying enough money, choose the event to start marketing is correct. In fact, in the previous frenzy in the network like this "show" is more common, but later proved only the eyeball is not enough.