Nowadays, there are many kinds of international brands appearing in China. The first is that there are national brands in mainland China market. The second is in different cities with city or regional brands. The third is in The same city has many brands; there is a lot of big names in the shop in the early stage, that is, into the Chinese market in the early stage, directly from overseas agencies to manage and be responsible for. The rise of China's domestic underwear brand will undoubtedly provide the conditions for China's underwear industry to shift from a big manufacturing country to a big sales country.
At present, China will become the second largest sales power in the world and many international famous brands hope to enter the Chinese market. At the same time, China's domestic underwear brand began to rise. Many influential brands, such as Aimun and Man Nifen, started their worldwide influence with their brand influence. China is shifting from a large underwear manufacturer to a large sales country.
The rise of China's domestic underwear brand brings another wave of fashion impact to the domestic industry. In today's tide of attaching importance to the brand image, "How international brands connect with us" is a new topic for professionals to exchange. At present, international brands landing in China can help Chinese retailers to better understand how the world's leading brands carry out their products Promotion and marketing, but also can update many concepts of China's garment industry, increasing the value of clothing so that it is no longer just the world's factory. "We accumulate local talents and absorb nutrients from Chinese culture. At the same time, we learn from international project management models, explore international brand operations and devote ourselves to the development of local brands in China. This is an effective brand strategy. Thousands Bai Mei underwear brand leader said so.
In general, the international brand of the Chinese market inspection period is relatively long, and the shop will not be fast, and have carried out "enclosure movement." For example, there is a new trend in major international brands currently entering China. That is, high-end brands that have been successfully operating in mainland China have simultaneously expanded their market share in China in two forms: one is the expansion of their restaurant scale Enhance the image of the domestic store; there is a way to put down the international brand original high above the way, gradually into the department stores and shopping malls. In fact, the international brand attaches great importance to their own image, but also attaches great importance to their time in the commercial buildings and opening stores, there is no other brand with their own at the same time. So, from this point of view, the local brand sales channels more extensive.
Now, more international brands are concentrated in some department stores in China, but also because of their different positioning and style, and distribution in different mainstream shopping centers. The introduction of international brands in the wholesale market shows the height of the Chinese garment industry in recognition. The impact of this introduction of international brands will be far-reaching. It will not only increase the cohesion of domestic brands, but will also attract a group of more powerful buyers. Even the boss of the department store, which has always been lofty, could not sit still and sent people to negotiate.
International brands for the cultivation of Chinese apparel market contributed, it is "international hero." Many in the Chinese apparel industry are not known in the domestic business, their annual sales reached billions of dollars or even billions of dollars, to foreign brands to do processing is an important source of orders. In addition to economic benefits, another benefit of these enterprises is the manufacturing level among the highest in the world. Holding hands with the cultural connotation of international brands is the key to fundamentally upgrading the grade of Chinese clothing brands and an opportunity for international brands to enter the textile and garment industry in China.