CC&DD was born in the UK and was created by two designer sisters, CINDY and CANDICE. The sisters of CINDY and CANDICE are very passionate about fashion, but they feel that fashion is far and high for the public. Therefore, they are determined to integrate fashion into the lives of ordinary people, and to create fashion that everyone can afford. CC&DD's clothing is not a simple stack of fashion elements, but a simple cut of clothing to add highlights of fashion elements, fashion but not unassuming, more close and soft.
Shanghai Shankote discovered this blue ocean that operates cheap fashion in the form of a brand. In 2006, Shancott successfully obtained the China regional agency rights of CC&DD brand from CC&DDINVESTMENT LIMITED. In August 2007, CC&DD officially entered the Chinese market, which filled the gap in the Chinese market. What is the development of CC&DD in China? Users say that the analyst gives you the answer.
CC&DD Consumer Age Level
The age of CC&DD's consumer population is the largest among 20-29 years old. And CC&DD itself is aimed at the brand's audience is the intellectual white-collar between 20-30 years old. It shows that CC&DD has done a lot of work in terms of crowd positioning, and also combined its own product features and achieved expectations. Although CC&DD is positioned in the younger generation, the proportion of consumers between the ages of 30 and 39 has also reached 25%, indicating that this is a very good market. CC&DD can not only produce a single product suitable for young people, but also can be launched. The older women's clothing will increase the proportion of this female consumer, so CC&DD can capture more than 60% of consumers.
CC&DD's male-female ratio is very close, because CC&DD launched MR.CC&DD, which is dedicated to the 80s and 90s men who are pursuing fashion. Nowadays, the proportion of men and women in consumers has reached such a distribution, indicating that CC&DD utilizes women's wear brands. The influence has led to the development of MR.CC&DD. Women's and men's wear can be more active together, or some couples can complement each other to achieve a win-win result.
From the proportion of consumers on Weibo, CC&DD consumers are now more inclined to consumers between the ages of 20 and 23, indicating that CC&DD consumers are now tending to be younger, and the purchasing power of this group is not very strong. . If CC&DD wants to develop better, it is necessary to attract more consumers between the ages of 24 and 30, and further divide the age of 20-30 years.
CC&DD consumers are negatively evaluating
The positive and negative evaluation of consumers is mainly entangled in whether it is genuine, indicating that the sales channels of CC&DD clothing online are too chaotic and the quality is not uniform. CC&DD should standardize online operations to make the channel source more unified, and don't let counterfeit products destroy the brand image that CC&DD has painstakingly managed.
CC&DD product design
CC&DD's products respect the principle of a large amount of money, and some products are still limited. Its strong design guarantees the product launch in 18 bands, and combines the characteristics of the Chinese market to improve the product, ensuring the integration of international background products and the Chinese market.
The product is young but not lost in style, distinctive but atmospheric, suitable for white-collar wear
CC&DD promotion activities in China
Strong attack on CHIC (China International Apparel Expo). CC&DD uses the CHIC2008 platform to express the connotation of the CC&DD brand and achieve rapid improvement in the industry's popularity. At the same time, it absorbs outstanding franchisees and accelerates the promotion of the nation's channel layout.
Full participation in China International Fashion Week. As a design rising brand and “parity fashion advocateâ€, CC&DD has greatly improved its product status on the stage of China International Fashion Week, thus directly promoting the sales of the Chinese market.
Use a variety of media platforms to build momentum. (1) CC&DD first became attached to the Xiamen International Youth Micro Film Festival in 2014. In 2015, CC&DD once again cooperated with it. As the chief partner, CC&DD participated in the film festival and gave this high-speed development of the art field. Concern and support; (2) CC&DD and Huayi Brothers created China's first new media fashion drama, which promoted the story and connotation of the brand.
The living status of CC&DD China stores
As can be seen from the Baidu map, there are many offline stores in China CC&DD, which is benefited from the marketing support of the CC&DD brand. CC&DD will provide in-depth marketing support, store expansion support, operational system improvement and complete monopoly support system for offline stores. The offline stores are more conducive to the CC&DD brand to penetrate into various cities, quickly let consumers understand the brand, and help the brand's construction and promotion. But is CC&DD also doing the management of offline stores? This is worth our follow-up observation and tracking.
Follow-up questions to be observed and pondered
From the above pictures, we can see that consumers are most concerned about the quality of CC&DD, taking into account the fashion and price, and also have to consider the quality of the product. This is undoubtedly a huge problem. Although CC&DD advocates the use of simple tailoring and the pursuit of advanced fabrics, is it difficult to make new breakthroughs in the long-term survival of the gap? Is it true that consumers in affordable fashion China really buy it? This is worth pondering. .
Weighted Blankets,Heplp Sleep Well Weighted Blanket,Luxury Gravity Weighted Blanket,Weighted Heavy Colorful Blanket
Jiangsu Hangfu Brocade Development Co., Ltd , https://www.eruditebedding.com