American eternal age jewelry trend time

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The eternal era of the United States coincided with the World War II, when people used jewelry as a symbol of wealth and status. Because the United States issued a ban on pure gold in 1933, and in 1942 issued a ban on the use of platinum and silver in the market. The precious metals that are hard to come by, naturally make the best use of them. Therefore, most of the jewelry of that period was thicker than the actual weight, so that although the shape is large and thin, it is full of wealth and luxury. After the war, the new riches were businessmen who made war money. At that time, they often displayed jewellery of invaluable value and boasted in front of people.

At that time, the popular jewelry, high-priced jewelry was mainly silver jewelry, popular patterns include mosaics, flower baskets, small animals, bows, flowing lines and some more feminine soft lines, such as cloth, drape, tassels, etc. Wait.

The most famous jewelry trends in that period can be roughly divided into the following categories:

Simpson wind

In 1936, King Edward VIII of England abandoned the country for the beauty. Their romance is not only a sensation, but also captures the fairy tale dreams of the world. So that the beautiful jewellery that the beauty, Ms. Simpson loved, became the trend of the world.

Vulgar jewelry

After King Edward VIII abandoned the throne, his brother George VI succeeded. The new emperor's ascent, sparked the popularity of exotic, oriental courts, and unusually rich style jewelry. At the time, Cartier and Herz responded to this trend and designed the so-called “barbaric jewellery” to make this jewelry with a large jewel sturdy. It is popular.

Hollywood Style (Cocktail Jewelry)

Hollywood, commonly known as the popular manufacturing factory, has used its strong economic strength to successfully sell countless movie stars to the rest of the world. At that time, the words and deeds of the stars were also the trend indicators of the world fashion. At that time, the materials caused by the war were seriously deficient, and the clothing was often designed with a cloth saver. This led to the period when jewelry became an essential decorative element for people to dress. Therefore, luxury, exaggerated, lively, sly, colorful and feminine jewellery are all coming at this moment. In that era, the style was also called cocktail jewels.

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