Airline's new brand EASTALES expands

Shenzhen Fashion Women Brand: EASTALES

As a newly established company, Shenzhen Aitelai Clothing Co., Ltd. and its brand EASTALES have developed rapidly in just one year. After entering the summer of 2011, the number of Atlet's stores soared, and there was a new opening of five stores a month.

Wu Gang, general manager of the company, said that Shenzhen Aitelai Clothing Co., Ltd. is complemented by resources from Handeway Technology (Textiles) Group and Baowen Group, a professional apparel brand operator. He disclosed that since the opening of the nation’s first store, Beijing Lotte Yintai Store, the strategic layout of stores including Beijing, Shenyang, Changchun, Hangzhou, Wuhan, Chengdu, Chongqing, and Shenzhen has been basically completed, and the stores in autumn and winter are expected to reach 30 stores. .

Taking Beijing Lotte Yintai Store as an example, the store has reached a good value of RMB 20,000 per day in just over a month of opening, so that the top management of the shopping malls are admiring this new brand. This is a large part of the credit for accurate product positioning and strong research and development capabilities. At the same time, Atlett also attaches great importance to the oriental elements combined with the international simple fashion, highlighting the unique taste of EASTALES clothing. Like the Spring/Summer 2011 collection, they used peony, blue-and-white porcelain, and rain and other oriental elements to develop the “Sheng Tang Ya Yun”, “Dream Blue and White” and “Smoke Rain Spruce” series. These collections allow women who wear them to show their attractive qualities of “shady and unpretentious” and have aroused strong reactions in the high-end women’s wear market once they are available.

As a new brand, Atlet's EASTALES can quickly expand in major high-end shopping malls, mainly due to the value of the channel to explore: On the one hand, the high-end women's clothing market exists similar design, old style bad situation, consumers can demonstrate There is a strong demand for high-end women's personalities and international fashion trends. On the other hand, EASTALES advocates a noble, rational and elegant life attitude. The brand new clothing concept has greatly changed the brand ecology of high-end shopping malls and attracted the mall. More high-end elite sources.